In the marketing world there always seems to be a new term or trend, especially in 2024. Some of them are just buzzwords or fads, while others have lasting industry impact. It is hard to keep up with what jargon is a passing fancy and what terms are here to stay. Storyscaping is one of those powerful and real marketing and branding strategies changing everything on social media and beyond. Without a distinct story, your business might not differentiate itself from the dozens or thousands of c...
