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Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too – Beet.TV
https://www.beet.tv/2025/04/activision-blizzard-medias-claire-nance-players-are-cross-platform-brands-should-be-too.html
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microsoft
activision blizzard
gaming
in-game advertising
gaming console
claire nance
Gamers are typically categorized as either “mobile players” or “console players.” But that no longer reflects reality, said Claire Nance, Head of Gaming Business Success Strateg...
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