Ever been thrown into the deep end with no playbook, no step-by-step guidance, and barely a moment to catch your breath? That’s exactly how I felt when I was asked to lead a few key initiatives for the SaaSBoomi Annual’25—VCBridge, IndustryBridge, and MindMixer. Until then, my understanding of these initiatives came only from observing them from afar, or more from a logistical point of view. That was about it.