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From:
CFA Institute Enterprising Investor
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Social Norms Shape Investment Behavior. What Can Advisors Do About It? | CFA Institute Enterprising Investor
https://blogs.cfainstitute.org/investor/2025/04/17/how-social-norms-shape-investment-behavior-and-what-advisors-can-do-about-it/
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Note to financial advisors: It’s time to embrace the norm effect and rethink how we influence investment decisions.
