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Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest – Beet.TV
https://www.beet.tv/2025/05/life-after-upper-funnel-mediaoceans-bill-wise-on-tvs-performance-driven-efficiency-quest.html
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possible 2025
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Fragmentation and inefficiency are key challenges in the CTV space. The principals in the CTV market aim for an efficient supply chain that doesn't erode value through exce...
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