For the first time in the 14-year history of SportsPro’s 50 Most Marketable Athletes, we’re applying the market research approach of viewing brands in a product category to athlete brands in a sports category. By doing so, we’ve ensured that we’re considering the most comprehensive, holistic and inclusive list of global athletes for the 2023 [...] Read More... The post Why we’re applying a market research lens to SportsPro’s 50 Most Marketable Athletes appeared first on SportsPro'...
