[...] Read More... The post Champion, advocate, icon: Why Simone Biles is the most marketable athlete of 2024 appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
[...] Read More... The post Why Lionel Messi is more marketable than Cristiano Ronaldo appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
[...] Read More... The post Ten trends reshaping our understanding of a marketable athlete appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
[...] Read More... The post 15 years of 50 Most Marketable: What SportsPro’s ranking reveals about the evolution of athlete marketability appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Ever since Michael Jordan first retired from the National Basketball Association (NBA) in 1998, several players have been anointed his successor as the face of the sport. Some recipients of this poisoned chalice have faded into obscurity, others had illustrious careers without ever threatening to surpass the Chicago Bulls icon, and a select few have [...] Read More... The post High school to Hollywood: LeBron’s journey from NBA prodigy to media giant appeared first on SportsPro's 50 Most ...| SportsPro's 50 Most Marketable
The 14th edition of SportsPro’s 50 Most Marketable (50MM) Athletes list has been unveiled and there is once again strong representation from Formula One drivers. In recent years, the popularity of Formula One has skyrocketed, with a combination of the pandemic, Netflix’s Drive to Survive docuseries, and a close championship battle between Max Verstappen and [...] Read More... The post Hamilton or Verstappen? Norris or Leclerc? Breaking down the most marketable F1 drivers in 2023 appeared ...| SportsPro's 50 Most Marketable
The concept of the ‘influencer athlete’ may still be relatively new, but the need to be active on social media as well as the field of play is now the norm for today’s sports stars. “It could be a sign of the times,” says Garrett Yaralian, an agent at WME Sports, who also heads up [...] Read More... The post The new generation: How Angel Reese and Oliva Dunne are spearheading the next evolution of athlete marketability appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
In my last article for SportsPro, I articulated the importance of applying the market research approach of viewing brands in a product category to athlete brands in a sports category. By doing so, we ensured that the most comprehensive, holistic and inclusive list of global athletes was considered for this year’s 50 Most Marketable Athlete rankings. [...] Read More... The post Why a sport’s marketability is driven by the interplay among its brand stakeholders appeared first on SportsPr...| SportsPro's 50 Most Marketable
For the first time in the 14-year history of SportsPro’s 50 Most Marketable Athletes, we’re applying the market research approach of viewing brands in a product category to athlete brands in a sports category. By doing so, we’ve ensured that we’re considering the most comprehensive, holistic and inclusive list of global athletes for the 2023 [...] Read More... The post Why we’re applying a market research lens to SportsPro’s 50 Most Marketable Athletes appeared first on SportsPro'...| SportsPro's 50 Most Marketable
This year marks the first time in the 14-year history of SportsPro’s 50 Most Marketable Athletes (50MM) that qualitative research has been integrated with quantitative metrics to determine the final ranking. Doing so has allowed us to continue to raise the bar on providing the most comprehensive understanding of an athlete’s marketability. The integration of [...]Read More...| SportsPro's 50 Most Marketable
Now in its 13th year, this highly anticipated ranking considers the dynamic nature of athlete marketability in the digital age, applying an advanced science that goes beyond vanity metrics to measure which sports stars offer the most value to brands today.| SportsPro's 50 Most Marketable