Ever since Michael Jordan first retired from the National Basketball Association (NBA) in 1998, several players have been anointed his successor as the face of the sport. Some recipients of this poisoned chalice have faded into obscurity, others had illustrious careers without ever threatening to surpass the Chicago Bulls icon, and a select few have [...] Read More... The post High school to Hollywood: LeBron’s journey from NBA prodigy to media giant appeared first on SportsPro's 50 Most ...| SportsPro's 50 Most Marketable
The 14th edition of SportsPro’s 50 Most Marketable (50MM) Athletes list has been unveiled and there is once again strong representation from Formula One drivers. In recent years, the popularity of Formula One has skyrocketed, with a combination of the pandemic, Netflix’s Drive to Survive docuseries, and a close championship battle between Max Verstappen and [...] Read More... The post Hamilton or Verstappen? Norris or Leclerc? Breaking down the most marketable F1 drivers in 2023 appeared ...| SportsPro's 50 Most Marketable
The concept of the ‘influencer athlete’ may still be relatively new, but the need to be active on social media as well as the field of play is now the norm for today’s sports stars. “It could be a sign of the times,” says Garrett Yaralian, an agent at WME Sports, who also heads up [...] Read More... The post The new generation: How Angel Reese and Oliva Dunne are spearheading the next evolution of athlete marketability appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Now in its 13th year, this highly anticipated ranking considers the dynamic nature of athlete marketability in the digital age, applying an advanced science that goes beyond vanity metrics to measure which sports stars offer the most value to brands today.| SportsPro's 50 Most Marketable
