In my last article for SportsPro, I articulated the importance of applying the market research approach of viewing brands in a product category to athlete brands in a sports category. By doing so, we ensured that the most comprehensive, holistic and inclusive list of global athletes was considered for this year’s 50 Most Marketable Athlete rankings. [...] Read More... The post Why a sport’s marketability is driven by the interplay among its brand stakeholders appeared first on SportsPr...
