At lunch with colleagues some months ago (remember those days?), I provocatively suggested that our course offering would be improved if we eliminated marketing terms from the names and specifications of our taughtprogrammes and modules. Depending on exactly what counts as a marketing term, this might mean doing away with “cybersecurity”, “Internet of things”, “cloud computing”, “big data” (thankfully not currently used here at Kent) and ideally also “artificial intelligence...
