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The Emblazers Podcast, Ep. 14: Breaking Through Buyer Indecision (And Why Execs Are People Too) with Ted McKenna
https://corporatevisions.com/blog/the-emblazers-podcast-ep-14-ted-mckenna/
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Amanda DeVlugt and Tim Riesterer explore The JOLT Effect with co-author Ted McKenna, discussing the science around buyer indecision and strategies for sales teams to overcome customer hesitation.
