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Chili’s CMO on how ‘culture pops’ supercharge the chain’s sales | Marketing Dive
https://www.marketingdive.com/news/chilis-cmo-on-how-culture-pops-supercharge-the-chains-sales/748319/
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The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.
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