The effort introduces a new brand character, Johnny, the “straight-shooter cousin” of the iconic farmer duo featured in the marketer’s past creative.| Marketing Dive
Last month's viral TikTok video continues to sway marketers as the brand leans into the buzz and finds that many Hispanics aren't familiar with cranberries.| Marketing Dive
The 95-year-old cranberry co-op teamed with creative studio Stone Strategy & Design to highlight a "wildly uncommon" approach to culture and creativity.| Marketing Dive
The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.| Marketing Dive - Latest News
The economic landscape has continued to hinder the marketing job market, with CMO pay taking a hit.| Marketing Dive - Latest News
Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.| Marketing Dive - Latest News
Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering.| Marketing Dive - Latest News
The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.| Marketing Dive - Latest News
Comedian John Mulaney, a co-owner of Years, will act as spokesperson for the nonalcoholic brand and participate in its first creative campaign.| Marketing Dive - Latest News
The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based alcoholic beverages.| Marketing Dive - Latest News
The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.| Marketing Dive - Latest News
The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double its ad revenue in 2025.| Marketing Dive - Latest News
The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s advertising noise.| Marketing Dive
Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.| Marketing Dive
In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases.| Marketing Dive
Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports advertising.| Marketing Dive
IPhone owners are generally happier than Android users and spend more on consumer goods.| Marketing Dive
Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.| Marketing Dive
After a period of sustained growth, Peroni 0.0% is looking to strengthen its ties to Formula 1 racing, which has become increasingly popular in the U.S.| Marketing Dive
The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.| Marketing Dive
To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.| Marketing Dive
“Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.| Marketing Dive
The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune.| Marketing Dive
The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary fears loom.| Marketing Dive
Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.| Marketing Dive
Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.| Marketing Dive
Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals.| Marketing Dive
The data marketing firm's services are available immediately to Publicis' U.S. clients and will roll out internationally in the coming months.| Marketing Dive
Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.| Marketing Dive
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.| Marketing Dive
A reimagining of New Radicals’ “You Get What You Give” includes a music video nodding to renewed interest in mall culture among Gen Z.| Marketing Dive
The findings highlight how decision-making, travel tastes and booking strategies differ among four generations of American consumers.| Marketing Dive
Travel-related advertisers like hotels, airlines and resorts have the power to sway the cohort's decisions through mobile platforms and influencers, Expedia found.| Marketing Dive
In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to brand-specific platforms.| Marketing Dive
Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.| Marketing Dive
At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.| Marketing Dive
“Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of sameness” in retail.| Marketing Dive
Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.| Marketing Dive
The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.| Marketing Dive
Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of control.| Marketing Dive
Winning Super Bowl campaigns usually revolve around strong storytelling, distinctive brand assets, a sense of humor and pop culture references.| Marketing Dive
The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.| Marketing Dive
A big game ad riffing on the “Fast & Furious” franchise was the starting point for a larger effort that has seen the ice cream maker stay committed to diversity.| Marketing Dive
Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s second half.| Marketing Dive
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.| Marketing Dive
The partnership comes as some league players prepare to take the field sporting jerseys bearing #0 for the first time.| Marketing Dive
Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the Whopper jingle.| Marketing Dive
Marketers are more likely to increase their budgets for the e-commerce giant in the next year than for other platforms like Google, Bing, Twitter and Facebook.| Marketing Dive
That pace would make it the fifth-largest digital ad platform by revenue in the U.S., ahead of Twitter and Snapchat.| Marketing Dive
Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group.| Marketing Dive
While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research.| Marketing Dive
In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.| Marketing Dive
The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league.| Marketing Dive
Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.| Marketing Dive
The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.| Marketing Dive
The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.| Marketing Dive
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.| Marketing Dive
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.| Marketing Dive
The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration.| Marketing Dive
The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.| Marketing Dive
The group upheld 2025 growth expectations, believing its end-to-end marketing offerings and new business wins will offset potential spending cuts.| Marketing Dive
WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s turnaround plan.| Marketing Dive
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.| Marketing Dive
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.| Marketing Dive
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.| Marketing Dive
Almost all surveyed marketers said influencer marketing is effective, and many plan to boost their influencer budgets in the next year.| Marketing Dive
Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.| Marketing Dive
To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models.| Marketing Dive
The most digital generation already has a more grounded perception of companies than kids of the past, valuing creative enablers like Lego most.| Marketing Dive
As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.| Marketing Dive
The average load time for mobile websites on a 3G connection is 19 seconds.| Marketing Dive
A new brand positioning was developed with agency Yard NYC while creative was handled by in-house teams.| Marketing Dive
Indie agency Soko developed the global marketing effort, with Media.Monks handling social, digital out-of-home and other aspects.| Marketing Dive
Nearly 98% of emails sent in Q2 didn't leverage personalization despite the proven benefits.| Marketing Dive
The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items.| Marketing Dive
While marketing organizations face a number of challenges, including job uncertainty and the burden of learning new martech, there are bright spots.| Marketing Dive
Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications.| Marketing Dive
