Pepsi Zero Sugar named ‘Official Zero’ of the NFL | Marketing Dive
The partnership comes as some league players prepare to take the field sporting jerseys bearing #0 for the first time.| Marketing Dive
The partnership comes as some league players prepare to take the field sporting jerseys bearing #0 for the first time.| Marketing Dive
Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the Whopper jingle.| Marketing Dive
Marketers are more likely to increase their budgets for the e-commerce giant in the next year than for other platforms like Google, Bing, Twitter and Facebook.| Marketing Dive
That pace would make it the fifth-largest digital ad platform by revenue in the U.S., ahead of Twitter and Snapchat.| Marketing Dive
Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group.| Marketing Dive
While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research.| Marketing Dive
In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.| Marketing Dive
Campaigner's 2017 "Christmas in July" survey emphasized that early preparation led to success in 2016.| Marketing Dive
The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.| Marketing Dive
The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league.| Marketing Dive
An in-person event fostered relationships among 50 of the beauty brand's best social media fans while supporting its goals around reach, authenticity and branding.| Marketing Dive
The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites.| Marketing Dive
Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value.| Marketing Dive
An extended digital play sees the chain tying its annual 'Boorito' promotion to interest in the metaverse while dishing out $1 million in free food.| Marketing Dive
Loyalty programs need to go beyond discounts if brands want to stay relevant amid increased competition.| Marketing Dive
Drivers of the holding group’s strong quarter include growth from top 10 clients and big wins like Unilever’s media, retail media and creative accounts.| Marketing Dive
The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and community coffeehouse.| Marketing Dive
Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.| Marketing Dive
Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.| Marketing Dive
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.| Marketing Dive
The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.| Marketing Dive
The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.| Marketing Dive
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.| Marketing Dive
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike.| Marketing Dive
As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop.| Marketing Dive
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.| Marketing Dive
The number of women in professional settings in ads declined 21% year over year, CreativeX research indicates.| Marketing Dive
Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.| Marketing Dive
Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.| Marketing Dive
The concept continues to resonate with marketers as well, with trade body the ANA this week naming "Brand Purpose" as its marketing word of the year.| Marketing Dive
The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.| Marketing Dive
More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.| Marketing Dive
Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce.| Marketing Dive
CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.| Marketing Dive
The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.| Marketing Dive
Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods of macro pressure.| Marketing Dive
Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card filter.| Marketing Dive
A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.| Marketing Dive
The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.| Marketing Dive
The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration.| Marketing Dive
The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.| Marketing Dive
The group upheld 2025 growth expectations, believing its end-to-end marketing offerings and new business wins will offset potential spending cuts.| Marketing Dive
WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s turnaround plan.| Marketing Dive
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.| Marketing Dive
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.| Marketing Dive
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.| Marketing Dive
Almost all surveyed marketers said influencer marketing is effective, and many plan to boost their influencer budgets in the next year.| Marketing Dive
Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.| Marketing Dive
To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models.| Marketing Dive
The most digital generation already has a more grounded perception of companies than kids of the past, valuing creative enablers like Lego most.| Marketing Dive
As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.| Marketing Dive
The average load time for mobile websites on a 3G connection is 19 seconds.| Marketing Dive
A new brand positioning was developed with agency Yard NYC while creative was handled by in-house teams.| Marketing Dive
Indie agency Soko developed the global marketing effort, with Media.Monks handling social, digital out-of-home and other aspects.| Marketing Dive
Nearly 98% of emails sent in Q2 didn't leverage personalization despite the proven benefits.| Marketing Dive
The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items.| Marketing Dive
While marketing organizations face a number of challenges, including job uncertainty and the burden of learning new martech, there are bright spots.| Marketing Dive
Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications.| Marketing Dive
