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How Lenovo’s CMO balances B2C and B2B marketing in the age of AI | Marketing Dive
https://www.marketingdive.com/news/how-lenovos-cmo-balances-b2c-and-b2b-marketing-in-the-age-of-ai/747477/
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Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods of macro pressure.
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