What sounds more appetizing: a fried chicken sandwich or a crispy buttermilk chicken sandwich? For today’s health-conscious diners, the menu language can make all the difference. Fried food isn’t going anywhere, but guests want to feel better about what they’re ordering. With a few clever menu language tweaks, operators can keep the crave factor high while giving menu items a lighter, more premium feel without changing the food itself. The Psychology of Menu Language When guests scan a ...
