Today’s users don’t think in silos—and neither should you. They move fluidly between web and app, expecting seamless, personalized experiences at every touchpoint. For brands, it’s no longer about choosing one platform over the other—it’s about making them work better together. Co-created by AppsFlyer and Google, the Web-to-App Playbook provides a clear, actionable framework to […] The post Unlock the value of web-to-app appeared first on AppsFlyer.
