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How do Causal Directed Acyclic Graphs (DAGs) work in Marketing Mix Modeling: - Recast
https://getrecast.com/how-do-causal-directed-acyclic-graphs-dags-work-in-marketing-mix-modeling/
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Explore how Causal Directed Acyclic Graphs (DAGs) improve Marketing Mix Modeling by clarifying causation and preventing bias in analysis.
