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The Super Bowl LIX Ad Playbook: Data, Dollars, and the Shifting Rules of Engagement - AdMonsters
https://admonsters.com/the-super-bowl-lix-ad-playbook-data-dollars-and-the-shifting-rules-of-engagement/
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From AD-ID’s measurement precision to CTV’s rising dominance, Super Bowl LIX was more than just a football game it was an ad tech laboratory.
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