Programmatic IO: The Secret Publisher Files - AdMonsters
Programmatic IO, which took place September 29 and 30 in New York City, had plenty of takeaways for the publisher community.| AdMonsters
Search.com has introduced a publisher-first AI search and chat tool that promises something radical in today’s ecosystem: compensation and consent. The post A Novel Approach To AI Search: Pay Publishers For Their Content appeared first on AdMonsters.| AdMonsters
AdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform redefining publisher growth. The post AdMonsters’ Sell Side Summit Austin, Powered by Mula, Charts a Roadmap Back to Publisher Growth & Profitability appeared first on AdMonsters.| AdMonsters
Automation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality. The post Full Automation Overlooks The Humanity Needed In Advertising appeared first on AdMonsters.| AdMonsters
From revenue protection to podcast monetization, SiriusXM's John Harris shares how ad tech ops is scaling for the future—and why education may be the key to unlocking audio’s next big leap. The post SiriusXM’s John Harris on Unlocking Podcasting’s True Value appeared first on AdMonsters.| AdMonsters
In an age where social media snippets and AI-generated summaries dominate, it’s easy to believe that long-form content is fading. But that’s a myth. People are still reading, and not just scrolling. The post People Are Still Reading Long-Form Content—And It Matters More Than Ever appeared first on AdMonsters.| AdMonsters
In a blog post last Thursday, TTD CEO Jeff Green said OpenAds aims to “create the most fair and transparent auction the industry has ever seen.” But beneath that framing lies a deeper question about control. The post The Trade Desk’s OpenAds: Publisher-Friendly Transparency Or Another Power Play? appeared first on AdMonsters.| AdMonsters
The digital publishing industry is at a decisive crossroads. The era when publishers could rely predominantly on programmatic display advertising as their economic backbone is rapidly ending. The post From Ads To Transactions: Why Programmatic Display Is Ending And How Publishers Can Evolve appeared first on AdMonsters.| AdMonsters
AI is changing how audiences discover content, and context is redefining its value. Publishers like Forbes, Recurrent, and The Independent are proving that success in the agentic web comes from connection—owning the experiences that AI can’t replicate. The post The Agentic Web Is Here. Are Publishers Ready? appeared first on AdMonsters.| AdMonsters
Affiliate marketing has become a key revenue driver for budget-conscious marketers, but fraudsters are exploiting influencer selling with increasingly sophisticated tactics. The post The Hidden Cost Of Affiliate Marketing: Fraudsters Masquerading As Partners appeared first on AdMonsters.| AdMonsters
Programmatic IO, which took place September 29 and 30 in New York City, had plenty of takeaways for the publisher community.| AdMonsters
Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars.| AdMonsters
Robyn Roberts, senior director of ad monetization at The New York Times, knows that monetization strategies aren’t one-size-fits-all.| AdMonsters
Industry leaders have found that building out all primary ad tech functions internally isn't just daunting – it's effectively impossible.| AdMonsters
Digital publishers are gearing up for 2024 with a focus on direct deals and tech investments, according to a recent study from AdMonsters.| AdMonsters
Our X community is full of insights and humor, and after browsing, we decided to spotlight a few X posts from advertising week.| AdMonsters
From floor pricing frustrations to platform lock-in, publishers are done waiting for structural change. They're ready to reclaim control.| AdMonsters
If you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. It should be gross revenue.| AdMonsters
On January 22, 2021, Google announced plans for its “First Locally Executed Decision over Groups Experiment” or FLEDGE for short.| AdMonsters
The CTDPA mirrors recently instilled state privacy laws. It allows consumers to opt out of data sales, targeted ads, and profiling decisions.| AdMonsters
A data clean room is a secure, protected environment that enables two or more parties to bring data together for joint analysis.| AdMonsters
Admiral, the Visitor Relationship Management (VRM) Company, is using generative AI to generate revenue for publishers.| AdMonsters
How does AI change creative strategy? The IAB Connected Commerce Summit featured lessons on creating experiences that connect with consumers.| AdMonsters
Digitas Chief Media Officer Megan Jones talks AI, attention, and why creativity—not data—is still the ultimate outcome for brands.| AdMonsters
AI in ad-marketing is revolutionizing data-driven decision-making, enhancing creative processes, and paving the way for predictive analytics.| AdMonsters
We had a chat with IPONWEB's Publisher Wenda Zhou about the state of programmatic, from header optimization tricks to the effects of de-duping auctions.| AdMonsters
We spoke with Elizabeth Herbst-Brady, CRO of Yahoo about the focus of their new advertising strategy, their DSP.| AdMonsters
Are DSPs to blame for underperforming traffic? Don't rush the verdict since the issue lies under the hood of the campaign itself.| AdMonsters
There's an upside to the pandemic for pubs. They're working efficiently from home, diversifying revenue, and employing new tools to capture smaller spend.| AdMonsters
Learn how Tripadvisor leverages self-service tools to leverage first-party data to maximize revenue and make ad campaigns sustainable.| AdMonsters
It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In particular, publishers’ sales teams are focusing on big buys, leaving occasional smaller buys on the table. Now, self-service tech is growing as a preferred brand safe option for capturing that smaller spend.| AdMonsters
Discover 7 essential lessons from Brand Safety Summit Day 1, from AI-driven brand suitability to merging sustainability with ad performance.| AdMonsters
Explore how top publishers are prioritizing user experience with user-centric ad strategies to balance revenue and engagement.| AdMonsters
Adform's Elena Turtureanu digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.| AdMonsters
Apple's highly anticipated Web Eraser was a no-show at WWDC 2024, leaving many in digital media and advertising on edge.| AdMonsters
It's one thing to collect first-party data, but it's an entirely different challenge when we talk about activating that data and selling against it.| AdMonsters
Ad operations news, conferences, events, community| AdMonsters
Jake Sullivan has seven years at U.S. News & World Report, evolving from a programmatic specialist to a full-spectrum ad strategist.| AdMonsters
In 2000, U.S. newspapers made more money than ever before, but have since then lost about two-thirds of that revenue.| AdMonsters
Jared Collett, Major League Fishing, came up with a JavaScript snippet that pauses refresh if the ad isn’t in view boosting thier viewability.| AdMonsters
2023 may have felt like the beginning of the end for many publishers, but AdMonsters Playbooks helped guide them through the challenges.| AdMonsters
Zero-click AI search is stealing publishers traffic and ai scraping is stealing publisher revenue showing how much AI regulation is needed.| AdMonsters
James Deaker, aka The Yield Doctor, explains why testing lower floors can reveal hidden demand and drive higher bids.| AdMonsters
Having access to tools like OpenSincera are a welcome addition to helping publishers truly understand media quality.| AdMonsters
The AI race has hurdles that trips the most seasoned publisher. Many publishers still see the tech as essential for crossing the finish line.| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
With an eye toward innovating digital advertising, Walter T. Geer III, talks to us about how ad ops is a breeding ground for innovation.| AdMonsters
The ISBA Supply Chain Transparency Study uncovered an uknown delta, but what about how difficult it was for the data to be accessed in the first place.| AdMonsters
Traffic shaping seeks to solve wasted traffic by selecting a subset of bid requests that are more likely to result in bids when passed on to DSP partners.| AdMonsters
Publishers are under more pressure to demonstrate their media quality as curated deals replace the open auction.| AdMonsters
Cloudflare, a major internet infrastructure provider, decided to block AI bots from accessing websites unless publishers allow them.| AdMonsters
The partnership between HUMAN Security and TollBit may help publishers by stopping unauthorized AI bots from taking their content.| AdMonsters
At an AdMonsters PubForum in 2022, we asked ad ops and rev ops professionals to identify ad tech trends five years from now.| AdMonsters
Missed AdMonsters Aug. 31, 2022 webinar, “How Publishers Can Use Data to Close More Deals With Advertisers?” Now you can watch the replay.| AdMonsters
AdMonsters Publisher Forum is a place where publishers can come to network with their peers and share ideas about the issues they face day-to-day.| AdMonsters
A DSP, an SSP, and a publisher came together to share their vision of how the industry can evolve. Is a SaaS model the answer?| AdMonsters
SSP curation is touted as the next big thing for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper?| AdMonsters
"When we think about who is vulnerable in #adtech, I'd turn the question on its head and say, 'Who's not?'"| AdMonsters
Aditude's recent acquisition of CPMStar signals a strategic shift in their approach to publisher monetization and advertiser relationships| AdMonsters
Structural and technical quirks bog down mobile app supply paths. But rampant auction duplication is the leading culprit.| AdMonsters
SSPs are waking up to a brutal reality: Publishers have stopped buying their promises and started demanding proof.| AdMonsters
REVOLT adopted Revry’s PrismRiot ad exchange for connecting advertisers with minority and LGBTQ+ audiences.| AdMonsters
Daily Mail's Jeremy Gan explores how curators operate and publisher challenges maximizing revenue while maintaining control over inventory.| AdMonsters
AI has been a fixture in the ad tech ecosystem for quite some time, generative AI took the ad tech world by storm and is changing ad tech.| AdMonsters
The Trade Desk is reportedly building a smart TV OS, potentially reshaping ad tech by integrating retail data with CTV viewership.| AdMonsters
With digital media and ad tech changing at the speed of light, it's hard to know what's happening next. Here are our six best guesses.| AdMonsters
Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine.| AdMonsters
Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP.| AdMonsters
DanAds’ Summit 24 gathered 180+ ad tech pros to explore AI, automation, and self-service, sparking new insights.| AdMonsters
For Jasper Liu, working in ad tech is about understanding the big picture of user experience, revenue and innovation.| AdMonsters
Intrusive ads piss off 73% of desktop users—more than privacy or security concerns. Here's how digital media owners can tackle this challenge.| AdMonsters
Questions have mounted around data ethics, effectively retrieving consumer data without third-party cookies, and future proofing businesses.| AdMonsters
From AD-ID’s measurement precision to CTV’s rising dominance, Super Bowl LIX was more than just a football game it was an ad tech laboratory.| AdMonsters
In her keynote at Publisher Forum Boston, Claire Atkins, CEO of Check My Ads, called for increased transparency in digital advertising.| AdMonsters
2024’s best AdMonsters Decoders demystify ad tech’s hottest topics—Dark Traffic, EU’s DSA, Privacy Sandbox, and more.| AdMonsters
AdMonsters unveiled AdMonsters DreamTeam, an exclusive opportunity to spotlight the brilliant minds of ad ops and revenue ops.| AdMonsters
AdMonsters YOY traffic is on the rise. To mark this milestone, we're sharing a list of some of the most-read AdMonsters articles from 2023.| AdMonsters
With testimonies revealing Google’s deep grip on ad tech, we unpack how this could reshape the industry and give publishers their due.| AdMonsters
As Gen Z begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset.| AdMonsters
Google released the timeline for the Privacy Sandbox and is finally bidding adieu to third-party cookies in 2023— maybe it's for real this time.| AdMonsters
Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month.| AdMonsters
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
Worldwide, TikTok has 1 billion users, 66% of whom are under age 30 and they spend, on average, 89 minutes a day on the app.| AdMonsters
Publishers will tackle 2025 with five transformative trends: AI, paywalls, multiplatform strategies, commerce media, and content innovation.| AdMonsters
Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns about fingerprinting.| AdMonsters
With AI misinformation on the rise and ad dollars flowing to social platforms, will advertisers finally put their money where their mouth is?| AdMonsters
2023 was a trying year for the programmatic supply chain, at least from a PR point of view. What’s in store for 2024?| AdMonsters
In the Best of AdMonsters 2021, we feature 10 best practices, explainers, and feature stories that kept our audience clicking all year.| AdMonsters
Kerel Cooper, GumGum’s CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key 2025 ad tech trends.| AdMonsters
DOJ prosecutors and Google's lawyers gave closing arguments to convince Judge Leonie M. Brinkema to side with their antitrust arguments.| AdMonsters
The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects available to everyone, all in one place.| AdMonsters
Four ad tech CEOs shared their takes on what the cookieless future will mean for advertising strategies and which tactics can be used to avoid disruption.| AdMonsters
Audigent plans to help pubs drive revenue by making their audience data and inventory actionable for advertisers in a cookieless world.| AdMonsters
For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters
In 2020, 3,000+ Monsters registered to attend one of AdMonsters webinars, with topics ranging from Identity to Privacy to Cookies, and more.| AdMonsters
Focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do?| AdMonsters
IAB Tech Lab's ads.txt update helps to reduce fraud in buying and selling advertisements across websites, mobile apps, and connected TV.| AdMonsters
The publishing industry has been plagued by audience insight issues long before the third-party cookie started its farewell tour, but access to the right tools is more important now than ever.| AdMonsters
AdMonsters virtual Think Tanks bring together 10-12 director-level-and-up rev pros to go deep on topics like first-party data and the cookiepocalypse.| AdMonsters
From UDID 2.0 to automation to increased ad spend in CTV and OTT, here's a sampling of what some ad tech visionaries expect in 2021.| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters
