2023 may have felt like the beginning of the end for many publishers, but AdMonsters Playbooks helped guide them through the challenges.| AdMonsters
The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business. The post Publishers vs. AI: Dealmaking and Rulemaking appeared first on AdMonsters.| AdMonsters
In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields. The post The Yield Doctor’s Prescription for Bigger Bids? Lower Floors. appeared first on AdMonsters.| AdMonsters
Privacy Lawyer Jessica Lee answers these questions for publishers: How much liability do publishers carry for downstream vendor behavior? Are probabilistic age estimates enough? What does “strictly necessary” really mean for measurement? The post What Ad Ops Teams Need to Know About Privacy Now appeared first on AdMonsters.| AdMonsters
When publishers gather to address sales, product, and operations alignment, old frustrations resurface. But, so do new frameworks, candid stories, and solutions worth taking home. The post One Band, One Sound appeared first on AdMonsters.| AdMonsters
Before the advent of AI, scene-level contextual advertising was largely impractical. Implementing it required labor-intensive manual review to interpret dialogue, context, language and tone, often leading to misjudgments. The post How AI Is Redefining Contextual Ad Placement In Media appeared first on AdMonsters.| AdMonsters
The Nashville Sell Side Summit theme “Beyond the Browser,” resonated with publisher concerns around AI-powered, zero-click answer engines and the need to meet audiences outside of their own websites, which are receiving less referral traffic from search and social. The post Singing The AI Scraping Blues At Sell Side Summit Nashville appeared first on AdMonsters.| AdMonsters
Swivel is putting AI agents to work for publishers, automating the messy middle of ad ops so teams can focus on strategy. From faster troubleshooting to smarter workflows, here’s how they’re reshaping the sell-side playbook. The post From Manual Mayhem to Machine Mastery: How Swivel’s AI Agents Are Rewriting the Ad Ops Playbook appeared first on AdMonsters.| AdMonsters
In April, when Matt McGowan joined Bell Media, Canada’s largest media and entertainment company, he came with a track record spanning both startups and corporate orgs. The post Building In-House And Third-Party Ad Tech Tools For Canada’s Largest Media Footprint appeared first on AdMonsters.| AdMonsters
The rise of sell-side curation is a response to signal loss and a strategic reorientation of the programmatic ecosystem, one that unites data fidelity, cost efficiency and omnichannel scale in one fell swoop. The post How Sell-Side Curation Is Reshaping The Future Of Programmatic appeared first on AdMonsters.| AdMonsters
Having access to tools like OpenSincera are a welcome addition to helping publishers truly understand media quality.| AdMonsters
The AI race has hurdles that trips the most seasoned publisher. Many publishers still see the tech as essential for crossing the finish line.| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
With an eye toward innovating digital advertising, Walter T. Geer III, talks to us about how ad ops is a breeding ground for innovation.| AdMonsters
The ISBA Supply Chain Transparency Study uncovered an uknown delta, but what about how difficult it was for the data to be accessed in the first place.| AdMonsters
Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.| AdMonsters
Traffic shaping seeks to solve wasted traffic by selecting a subset of bid requests that are more likely to result in bids when passed on to DSP partners.| AdMonsters
Publishers are under more pressure to demonstrate their media quality as curated deals replace the open auction.| AdMonsters
Cloudflare, a major internet infrastructure provider, decided to block AI bots from accessing websites unless publishers allow them.| AdMonsters
The partnership between HUMAN Security and TollBit may help publishers by stopping unauthorized AI bots from taking their content.| AdMonsters
At an AdMonsters PubForum in 2022, we asked ad ops and rev ops professionals to identify ad tech trends five years from now.| AdMonsters
Missed AdMonsters Aug. 31, 2022 webinar, “How Publishers Can Use Data to Close More Deals With Advertisers?” Now you can watch the replay.| AdMonsters
AdMonsters Publisher Forum is a place where publishers can come to network with their peers and share ideas about the issues they face day-to-day.| AdMonsters
A DSP, an SSP, and a publisher came together to share their vision of how the industry can evolve. Is a SaaS model the answer?| AdMonsters
SSP curation is touted as the next big thing for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper?| AdMonsters
"When we think about who is vulnerable in #adtech, I'd turn the question on its head and say, 'Who's not?'"| AdMonsters
Aditude's recent acquisition of CPMStar signals a strategic shift in their approach to publisher monetization and advertiser relationships| AdMonsters
Structural and technical quirks bog down mobile app supply paths. But rampant auction duplication is the leading culprit.| AdMonsters
SSPs are waking up to a brutal reality: Publishers have stopped buying their promises and started demanding proof.| AdMonsters
REVOLT adopted Revry’s PrismRiot ad exchange for connecting advertisers with minority and LGBTQ+ audiences.| AdMonsters
Supply Path Optimization is the strategy through which buyers look to remove redundant intermediaries and streamline their access to supply.| AdMonsters
At its best, mediation finds the best result for all sides of the advertising ecosystem: the publisher, the advertiser, and the end user.| AdMonsters
Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and GAM to maximize publisher revenue.| AdMonsters
Bid throttling is publishers’ response to the overwhelming flood of bid requests and the need for more precise inventory management.| AdMonsters
Despite limitations of the FLoC origin trial, we have learned a fair amount about how FLoC might work in the future.| AdMonsters
We caught up with James Rosewell, CEO, 51 degrees, to better understand why members of the W3C were calling for an intervention.| AdMonsters
Daily Mail's Jeremy Gan explores how curators operate and publisher challenges maximizing revenue while maintaining control over inventory.| AdMonsters
Eight ad tech execs share what this latest twist in the tale of the cookie's eventual death means for Google and the ad tech ecosystem.| AdMonsters
In today’s climate, PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.| AdMonsters
The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem.| AdMonsters
Surprising to no one (but Google apparently) ad tech executives can think of a gazillion reasons why the market is unfair and leaning in Google's favor,| AdMonsters
While influencer fraud is frequently framed as a financial issue, its consequences run deeper, affecting the entire ecosystem.| AdMonsters
All eyes are watching Google as the DOJ trial accuses the tech conglomerate of running an ad tech monopoly.| AdMonsters
In this episode, Lynne, Andrew, and Yakira unpack key moments, testimonies, and implications that could reshape Google's role in ad tech.| AdMonsters
U.S. District Judge Leonie Brinkema found that Google maintained a monopoly in the publisher ad server and ad exchange markets.| AdMonsters
Offerwall for Google Ad Manager (GAM), moved to general availability Thursday. With the product, readers choose how they unlock articles.| AdMonsters
After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024.| AdMonsters
AI has been a fixture in the ad tech ecosystem for quite some time, generative AI took the ad tech world by storm and is changing ad tech.| AdMonsters
From alt-rock metaphors to multi-channel research, Sound Profitable's Bryan Barletta makes the case for podcasting’s next wave.| AdMonsters
Google might be delaying the cookie crackdown, but Tubi will start sending UID 2.0 identities into the bidstream, making them a lot more useful.| AdMonsters
The Trade Desk is reportedly building a smart TV OS, potentially reshaping ad tech by integrating retail data with CTV viewership.| AdMonsters
With digital media and ad tech changing at the speed of light, it's hard to know what's happening next. Here are our six best guesses.| AdMonsters
The Coalition for Innovative Media Measurement Summit 2024 delivered fresh perspectives on identity resolution and audience fragmentation.| AdMonsters
With the Amazon and Roku partnership, advertisers can now reach 80 million U.S. households with improved targeting and frequency controls.| AdMonsters
How does AI change creative strategy? The IAB Connected Commerce Summit featured lessons on creating experiences that connect with consumers.| AdMonsters
Sadness can be a compelling emotion for creating effective ads, but it's crucial to avoid the 'sadness trap' in your ads.| AdMonsters
Digitas Chief Media Officer Megan Jones talks AI, attention, and why creativity—not data—is still the ultimate outcome for brands.| AdMonsters
AI in ad-marketing is revolutionizing data-driven decision-making, enhancing creative processes, and paving the way for predictive analytics.| AdMonsters
Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine.| AdMonsters
Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP.| AdMonsters
The browser is no longer king. From zero-click discovery to TikTok commerce, the sell side holds the signals to shape what comes next.| AdMonsters
In the bustling world of media and advertising, Alexander Haluska, Senior Director, Rev Ops, at My Code, emerges as a shining star.| AdMonsters
Learn how Tripadvisor leverages self-service tools to leverage first-party data to maximize revenue and make ad campaigns sustainable.| AdMonsters
DanAds’ Summit 24 gathered 180+ ad tech pros to explore AI, automation, and self-service, sparking new insights.| AdMonsters
One ad ops automation solution that launched last week is Upward, a customizable, white glove solution from Theorem Inc.| AdMonsters
Ad ops teams are stuck in a loop of manual chaos—and automation might be the only real way out. Here's how publishers are reclaiming time.| AdMonsters
Through dynamic flooring it's possible to establish the right CPM floors to earn the highest revenue without sacrificing fill rate.| AdMonsters
If you think yoga and yield optimization don't mix, Zip Nguyen, Business Intelligence and Yield Lead at BBC Studios, might change your mind.| AdMonsters
For Jasper Liu, working in ad tech is about understanding the big picture of user experience, revenue and innovation.| AdMonsters
James Deaker, aka “The Yield Doctor,” guides publishers on what they need to review before they even think about changing rates.| AdMonsters
Generative AI, ad blockers, and platform shifts attack publisher pageviews and revenue. They can defend themselves with these strategies.| AdMonsters
Intrusive ads piss off 73% of desktop users—more than privacy or security concerns. Here's how digital media owners can tackle this challenge.| AdMonsters
Rob Rasko, CEO, The 614 Group, explores the evolving debate on AI safety, brand suitability, and the future of ad adjacency in 2025.| AdMonsters
Publishers are over order-to-cash drama—from manual pacing updates to reconciliation gridlock. So, ad ops leaders are turning to automation.| AdMonsters
MarkeTeam.ai uses AI agents to help marketers cut costs, improve strategy and focus on real results—not just content.| AdMonsters
Ad operations news, conferences, events, community| AdMonsters
When you are looking at the future of your monetization goals, there are several things to consider.| AdMonsters
Templates work, for starters, and they are also easy to set up and ease the burden on an already stretched-thin ad ops department.| AdMonsters
Questions have mounted around data ethics, effectively retrieving consumer data without third-party cookies, and future proofing businesses.| AdMonsters
Here are 10 AAPI ad tech and digital media professionals who are influencing how the advertising ecosystem will advance in the coming years.| AdMonsters
Insights from the IAB Tech Lab Summit: CTV converges with linear, ad creative IDs, evolving identity strategies, and Kara Swisher's wit.| AdMonsters
From AD-ID’s measurement precision to CTV’s rising dominance, Super Bowl LIX was more than just a football game it was an ad tech laboratory.| AdMonsters
In her keynote at Publisher Forum Boston, Claire Atkins, CEO of Check My Ads, called for increased transparency in digital advertising.| AdMonsters
2024’s best AdMonsters Decoders demystify ad tech’s hottest topics—Dark Traffic, EU’s DSA, Privacy Sandbox, and more.| AdMonsters
AdMonsters unveiled AdMonsters DreamTeam, an exclusive opportunity to spotlight the brilliant minds of ad ops and revenue ops.| AdMonsters
AdMonsters YOY traffic is on the rise. To mark this milestone, we're sharing a list of some of the most-read AdMonsters articles from 2023.| AdMonsters
With testimonies revealing Google’s deep grip on ad tech, we unpack how this could reshape the industry and give publishers their due.| AdMonsters
As Gen Z begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset.| AdMonsters
Google released the timeline for the Privacy Sandbox and is finally bidding adieu to third-party cookies in 2023— maybe it's for real this time.| AdMonsters
Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month.| AdMonsters
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
Worldwide, TikTok has 1 billion users, 66% of whom are under age 30 and they spend, on average, 89 minutes a day on the app.| AdMonsters
Publishers will tackle 2025 with five transformative trends: AI, paywalls, multiplatform strategies, commerce media, and content innovation.| AdMonsters
Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns about fingerprinting.| AdMonsters
With AI misinformation on the rise and ad dollars flowing to social platforms, will advertisers finally put their money where their mouth is?| AdMonsters
2023 was a trying year for the programmatic supply chain, at least from a PR point of view. What’s in store for 2024?| AdMonsters
In the Best of AdMonsters 2021, we feature 10 best practices, explainers, and feature stories that kept our audience clicking all year.| AdMonsters
Kerel Cooper, GumGum’s CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key 2025 ad tech trends.| AdMonsters
DOJ prosecutors and Google's lawyers gave closing arguments to convince Judge Leonie M. Brinkema to side with their antitrust arguments.| AdMonsters
The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects available to everyone, all in one place.| AdMonsters
