As AI-driven systems increasingly shape how people discover services, professional services firms must grapple with a seismic shift: the rise of AI-driven discovery. As search engines transform into answer engines, and AI-powered platforms like ChatGPT, Gemini, and Claude begin shaping brand perception, law firms can no longer afford to think in terms of page rankings […] The post Invisible or Influential? How AI Is Rewriting the Rules of Law Firm Visibility appeared first on David Sayce.
