Fan Out (Query Fan-Out): An AI search technique that breaks a single user query into multiple sub-queries to cover different facets or intents, allowing deeper and more diverse results. Knowledge Retrieval: The process of extracting relevant information from data sources to support AI-generated answers or tasks. RAG (Retrieval-Augmented Generation): An AI method that improves accuracy by retrieving external […]| David Sayce
Introduction Google Search Console (GSC) is a free gold-mine of keyword data—yet 99 % of SEOs leave most of that gold buried. Why? They’ve never learned how to wield Regular Expressions (Regex) to dig deeper. The good news? With a handful of smart RE2 patterns (the flavour of Regex GSC uses) and a little help from ChatGPT, you can turn […]| David Sayce
Introduction: The Swiss‑Army Knife in Your Marketing Stack Blog content is still the hardest‑working asset in digital marketing. It feeds organic search, social posts, newsletters, nurture emails, and thanks to Google’s AI Overviews and tools like ChatGPT now supplies the snippets that answer prospects’ questions directly in search results. In an era when algorithm changes […] The post Why Blogs Remain the Powerhouse of Owned Media in 2025 and How to Make Yours Unstoppable appeared ...| David Sayce
Why the Global Search Awards Matter In a world where Google rolls out core updates quarterly and paid platforms evolve by the week, excellence in search can’t be judged by impressions alone. Marketers need a credible stage that measures results, creativity and impact side by side. That stage is the Global Search Awards (GSA)—a programme that has […] The post Global Search Awards 2025: The Definitive Guide for Ambitious Search Marketers appeared first on David Sayce.| David Sayce
Introduction Search and customer discovery are changing fast. Google’s new AI Mode and similar tools now answer complex questions in a single conversational response. People still look for products and insight, but they are clicking fewer traditional links. For leaders who plan budgets and growth targets, this is not a distant trend — it is […] The post AI Marketing 2025: A Quick Guide for Senior Stakeholders appeared first on David Sayce.| David Sayce
Even the most sophisticated AI assistants start their answers somewhere, and that “somewhere” is still the open web. As Google replaces the familiar blue-link page with an AI-first interface, only a handful of authoritative sources will earn a visible citation. Brands that control those citations will shape the narrative, influence purchase journeys, and set the […] The post SEO is evolving, not evaporating, and the C-suite should view it as insurance against disappearing brand visibili...| David Sayce
How a strategic approach to digital and the right stakeholder conversations delivered tangible business results In professional services, marketing is often still reduced to execution: “doing the digital,” managing LinkedIn posts, updating the website, and sending a few emails. But digital marketing, done right, is a strategic growth lever. One that can directly contribute to business […] The post Case Study: Transforming Digital Marketing Into Measurable Growth appeared first on David...| David Sayce
With the enforcement date of the European Accessibility Act (EAA) fast approaching on June 28, 2025, professional services firms, especially in the legal sector, face a crucial reckoning. Recent sample data assessing the homepage accessibility of 10 UK law firm websites reveals an industry lagging behind in meeting even the most basic digital accessibility standards. […] The post Is the UK Legal Industry Ready for the European Accessibility Act? A Wake-Up Call for Professional Services Firm...| David Sayce
As AI-driven systems increasingly shape how people discover services, professional services firms must grapple with a seismic shift: the rise of AI-driven discovery. As search engines transform into answer engines, and AI-powered platforms like ChatGPT, Gemini, and Claude begin shaping brand perception, law firms can no longer afford to think in terms of page rankings […] The post Invisible or Influential? How AI Is Rewriting the Rules of Law Firm Visibility appeared first on David Sayce.| David Sayce
What Google’s AI-First Search Means for Link Builders, SEOs & Digital-PR Teams In the AI-first era ushered in by Google’s new AI Mode, digital marketing is evolving from a race to “rank #1” into the craft of supplying trustworthy, easily extractable knowledge that large language models can cite. Search results now fan out into hidden […] The post The Next Decade of Digital Marketing appeared first on David Sayce.| David Sayce
Find value in the LinkedIn home page, in business using LinkedIn needs to be productive and efficient, find out how| David Sayce
Every second, on average, around 6,000 tweets are sent, which is over 350,000 per minute, 500 million per day and around 200 billion a year.| David Sayce