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China’s Bar Boom: $16.3 Billion Market Fueled by Night Owls and Young Drinkers - Vino Joy News
https://vino-joy.com/2025/06/05/chinas-bar-boom-16-3-billion-market-fueled-by-night-owls-and-young-drinkers/
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china
consumer
wine
drinks
gen z
market analysis
whisky
live performance
A consumer behaviour study by the Ministry of Commerce found that 60% of urban consumption now takes place at night, driven by young consumers born after 1995.
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