Here’s a number that should make every retail executive pause: Retaining a customer can be 5 to 25 times more cost-effective than acquiring a new one. Investing in a solid customer retention strategy is a smart move in an industry where margins are tight and competition is relentless. Rather than pouring resources into short-term wins […] The post How to Build a Customer Retention Strategy for Long-Term Success appeared first on Omnichannel Customer Engagement Platform.
