The concept of Content Personalization is to show a customized message to the right person with the hypothesis that this will lead to higher revenue/engagement/[Insert KPI here]. The idea is solid and has been proven out at small scale but very few, if any, organizations are successfully executing. As marketers, we’ve bought the DMPs, […] The post The Content Dilemma – Executing and Scaling Your Campaigns appeared first on DesignM.ag.
