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McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return | Marketing Dive
https://www.marketingdive.com/news/mcdonalds-goes-behind-the-scenes-to-hype-fan-favorite-snack-wrap-return/749889/
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Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.
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