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How TikTok is revolutionizing the way we speak, sell and shop | The Drum
https://www.thedrum.com/opinion/2022/05/11/how-tiktok-revolutionizing-the-way-we-speak-sell-and-shop
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TikTok is undoubtedly changing the consumption landscape. Joanna Verkade and Sophie Bull, consultants at Frog and avid TikTok fans, explore ways in which brands can harness TikTok’s power for long-term success.
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