BYD segmentation, targeting and positioning helps the electric automaker identify and reach their target audience effectively. These three components work together to develop a clear marketing strategy. BYD focuses on the following segmentation bases: 1. Geographic Segmentation. Urban vs. Rural. BYD prioritizes urban areas with higher EV adoption rates and developed charging infrastructure. They offer smaller, affordable EVs for city commutes. Developed vs. Developing Countries. In devel...
