When Alaska announced that its first European route would be from Seattle to Rome/FCO next summer, there was some head-scratching all around. This is an airline that’s a member of oneworld. Wouldn’t it have chosen something with more connectivity? One of the most important European capitals? The only real reason that could be gleaned was that CEO Ben Minicucci was thrilled to be able to call his Italian mother to tell her that Rome was coming.
