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Fashion retailer Luisaviaroma enhances marketing precision optimises ad spend with Twilio Segment — Retail Technology Innovation Hub
https://retailtechinnovationhub.com/home/2025/6/11/fashion-retailer-luisaviaroma-enhances-marketing-precision-and-optimises-ad-spend-with-twilio-segment
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Fashion retailer Luisaviaroma says that it has transformed its marketing strategy and customer engagement through Twilio Segment, achieving improvement in return on ad spend (ROAS) on Meta platforms while improving operational efficiency.
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