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Digital campaign effectiveness is all about capturing (and holding) attention | The Drum
https://www.thedrum.com/opinion/2023/12/07/digital-campaign-effectiveness-all-about-capturing-and-holding-attention
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Everyone’s chasing ‘digital effectiveness’, but it’s not easy to achieve in a world of dwindling attention spans and multiplying media. Here, Impression’s Yussuf Aamer looks at what really is effective.
