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The Interaction Design Foundation
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What the Numbers Missed: 4 Times Personas Could Have Saved Millions | IxDF
https://www.interaction-design.org/literature/article/what-the-numbers-missed-4-times-personas-could-have-saved-millions
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Discover how personas can help you avoid costly business mistakes—like those made by JCPenney and Coca-Cola—and create products users love.
