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Digiday
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Progresso Soup, Harmless Harvest tap senior influencers
https://digiday.com/marketing/brands-hire-gen-x-and-boomer-influencers-as-the-power-of-the-silver-influencer-rises/
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Progresso Soup and Harmless Harvest brands tap senior influencers to boost brand awareness, sales with more shoppers.
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