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The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For
https://www.growth-memo.com/p/the-first-ever-ux-study-of-googles
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We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP Features. The findings paint a new picture of SEO.
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