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IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement - Integral Ad Science
https://integralads.com/insider/ias-partners-lyft-media-first-to-market-viewability-invalid-traffic-brand-safety/
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IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft’s in-app ad inventory, available now.
