Learn how top advertisers are maximizing performance on social this holiday season Social media is a high-stakes arena for advertisers. It’s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is... The post Power Stronger Performance on Social appeared first on Integral Ad Science.| Integral Ad Science
Learn how reaching consumers with contextual relevance during peak holiday moments drives performance.| Integral Ad Science
Integral Ad Science (IAS) helps brands, agencies, and publishers drive impactful growth through their digital media buys across all screens and devices.| Integral Ad Science
IAS is announcing our expanded partnership with Good-Loop, making advanced carbon emissions measurement available to all IAS customers globally at no extra cost.| Integral Ad Science
This study proves that attention-based optimization isn't just about better measurement—it's about better results. By leveraging IAS Quality Attention™ pre-bid targeting, Danone achieved higher engagement at lower cost.| Integral Ad Science
Launch programmatic campaigns with greater confidence and accuracy in StackAdapt At IAS, we’re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That’s why we’re integrating our pre-bid segments within the StackAdapt DSP. Advertisers...| Integral Ad Science
Explore the Ripple Effect in advertising with Integral Ad Science. Understand the impact of ad quality on performance.| Integral Ad Science
After years of growing adoption, programmatic advertising has finally accelerated into the forefront of media buying, becoming the undisputed choice for buying top ad formats. With programmatic advertising has come the expansion of supply path optimization to increase the effectiveness...| Integral Ad Science
Discover how Integral Ad Science aligns with TrustArc standards, receiving the first TRUSTe Responsible AI Certification for transparency.| Integral Ad Science
An Industry First in Ethical AI Governance Artificial Intelligence (AI) is a core pillar of IAS’s long-term strategy, as it enables us to bring new insights to our customers and partners by analyzing data at a scale not previously possible....| Integral Ad Science
What happens when utility apps turn into full-screen ad machines? The IAS Threat Lab has uncovered a global ad fraud scheme — codenamed “Mirage” — designed to mislead users, inflate installs, and exploit the mobile advertising ecosystem.| Integral Ad Science
Read how Integral Ad Science's Threat Lab defeated the malicious app Oko VPN in collaboration with Google.| Integral Ad Science
Effectively spend, engage, and measure performance on social media platforms, maximizing interactions with brand protection solutions from Integral Ad Science.| Integral Ad Science
Integral Ad Science delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and platforms.| Integral Ad Science
Pros and Cons of Generative AI for Programmatic Advertisers Generative AI offers a multitude of benefits to programmatic advertisers across creative development and personalization, campaign optimization, brand safety and fraud mitigation, and operational efficiency. While powerful, generative AI also introduces... The post Combating AI-Generated Slop Sites appeared first on Integral Ad Science.| Integral Ad Science
Retail marketers are no strangers to seasonal pressure. But when preparing for upcoming tentpole commerce events, it’s crucial to run efficient campaigns that drive outcomes. Read more for expert tips on executing successful campaigns during high-traffic retail moments. The post Confidence in Every Impression: How IAS Helps Marketers Navigate Major Commerce Events appeared first on Integral Ad Science.| Integral Ad Science
IAS was proud to host and join conversations around unifying data signals, ethical AI, adaptive leadership, and so much more. Here are a few of our top highlights from the Croisette. The post From Signal to Strategy: Highlights & Key Takeaways from Cannes Lions 2025 appeared first on Integral Ad Science.| Integral Ad Science
Integral Ad Science (IAS) works with leading social media platforms and tech partners to create advanced solutions in ad tech and verification.| Integral Ad Science
Boost the efficiency of your digital ad campaigns with auto tagging & ad campaign optimization solutions from Integral Ad Science. Learn more today.| Integral Ad Science
The IAS Threat Lab has uncovered a sophisticated ad fraud scheme that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.| Integral Ad Science
Discover the latest Media Quality Report—key trends, actionable data, and insights to enhance your digital marketing strategy.| Integral Ad Science
IAS Threat Lab uncovers a sophisticated new threat dubbed Kaleidoscope — a deceptive Android ad fraud operation as dynamic as it is dangerous.| Integral Ad Science
Guarantee quality attention on your ads on all screens and devices with viewability measurement solutions from Integral Ad Science. Learn more today.| Integral Ad Science
Run efficient, optimized and brand-safe digital campaigns with programmatic advertising solutions from Integral Ad Science. Learn more today.| Integral Ad Science
Programmatically reach customers with targeted placement of your advertising through our contextual advertising & targeting solutions. Learn more at IntegralAds.com.| Integral Ad Science
Ensure your ads are seen in safe and suitable environments with our brand safety and suitability solutions. Learn more at IntegralAds.com.| Integral Ad Science
Protect your digital media against fraud and increase campaign efficiency with ad fraud detection & protection solutions from Integral Ad Science.| Integral Ad Science
Browse digital ad tech verification solutions from IAS that increase brand safety, viewability, and efficiency for all screens, devices, and platforms.| Integral Ad Science
Every year, major cultural moments generate headlines, social media buzz, and countless opportunities for advertisers. So how can brands strike the right balance, ensuring they remain protected without missing out?| Integral Ad Science
Integral Ad Science (IAS) offers ad tech & verification solutions that give brands & agencies meaningful metrics that enhance campaigns, boost viewability, and protect brands.| Integral Ad Science
Get comprehensive coverage, custom reporting, and powerful insights into campaign performance on mobile devices and in-app. Learn more at IntegralAds.com.| Integral Ad Science
Our video & CTV solutions ensure digital video ads are played to completion, seen in brand-safe environments, and protected against fraud. Learn more at IntegralAds.com.| Integral Ad Science
Get valuable insights from Integral Ad Science. Explore our wide range of research findings for data-driven decisions.| Integral Ad Science
Explore where consumers spend most of their time and what this means for digital advertising. Get consumer behavior trend insights from Integral Ad Science.| Integral Ad Science