Discover how Integral Ad Science aligns with TrustArc standards, receiving the first TRUSTe Responsible AI Certification for transparency.| Integral Ad Science
An Industry First in Ethical AI Governance Artificial Intelligence (AI) is a core pillar of IAS’s long-term strategy, as it enables us to bring new insights to our customers and partners by analyzing data at a scale not previously possible....| Integral Ad Science
What happens when utility apps turn into full-screen ad machines? The IAS Threat Lab has uncovered a global ad fraud scheme — codenamed “Mirage” — designed to mislead users, inflate installs, and exploit the mobile advertising ecosystem.| Integral Ad Science
Read how Integral Ad Science's Threat Lab defeated the malicious app Oko VPN in collaboration with Google.| Integral Ad Science
Effectively spend, engage, and measure performance on social media platforms, maximizing interactions with brand protection solutions from Integral Ad Science.| Integral Ad Science
Integral Ad Science delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and platforms.| Integral Ad Science
Pros and Cons of Generative AI for Programmatic Advertisers Generative AI offers a multitude of benefits to programmatic advertisers across creative development and personalization, campaign optimization, brand safety and fraud mitigation, and operational efficiency. While powerful, generative AI also introduces... The post Combating AI-Generated Slop Sites appeared first on Integral Ad Science.| Integral Ad Science
Retail marketers are no strangers to seasonal pressure. But when preparing for upcoming tentpole commerce events, it’s crucial to run efficient campaigns that drive outcomes. Read more for expert tips on executing successful campaigns during high-traffic retail moments. The post Confidence in Every Impression: How IAS Helps Marketers Navigate Major Commerce Events appeared first on Integral Ad Science.| Integral Ad Science
Background In an ever-evolving digital advertising landscape, OMD faced the challenge of optimizing their client’s, a major transportation advertiser, online campaigns to achieve superior performance metrics. OMD has historically prioritized metrics like cost per quality visit (CPQV), click-through rate (CTR),...| Integral Ad Science
IAS was proud to host and join conversations around unifying data signals, ethical AI, adaptive leadership, and so much more. Here are a few of our top highlights from the Croisette. The post From Signal to Strategy: Highlights & Key Takeaways from Cannes Lions 2025 appeared first on Integral Ad Science.| Integral Ad Science
We’re pleased to announce first-to-market Snap Attention Measurement — a new product in partnership with Snap and Lumen Research to bring advanced attention insights to your campaigns.| Integral Ad Science
Integral Ad Science (IAS) works with leading social media platforms and tech partners to create advanced solutions in ad tech and verification.| Integral Ad Science
Boost the efficiency of your digital ad campaigns with auto tagging & ad campaign optimization solutions from Integral Ad Science. Learn more today.| Integral Ad Science
Integral Ad Science (IAS) Quality Impressions™ is a proprietary metric that ensures media quality standards for brands and agencies.| Integral Ad Science
The IAS Threat Lab has uncovered a sophisticated ad fraud scheme that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.| Integral Ad Science
IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft’s in-app ad inventory, available now.| Integral Ad Science
Advertisers, platforms, and partners alike are demanding clearer insights into where their ads run, how they perform, and what’s driving results. But for too long, much of that clarity has been locked inside the programmatic black box. Enter Impression Feed — addressing the industry’s need for transparency. The post Elevating Transparency and Performance with IAS’s Impression Feed appeared first on Integral Ad Science.| Integral Ad Science
Discover the latest Media Quality Report—key trends, actionable data, and insights to enhance your digital marketing strategy.| Integral Ad Science
IAS Threat Lab uncovers a sophisticated new threat dubbed Kaleidoscope — a deceptive Android ad fraud operation as dynamic as it is dangerous.| Integral Ad Science
Guarantee quality attention on your ads on all screens and devices with viewability measurement solutions from Integral Ad Science. Learn more today.| Integral Ad Science
Run efficient, optimized and brand-safe digital campaigns with programmatic advertising solutions from Integral Ad Science. Learn more today.| Integral Ad Science
Programmatically reach customers with targeted placement of your advertising through our contextual advertising & targeting solutions. Learn more at IntegralAds.com.| Integral Ad Science
Ensure your ads are seen in safe and suitable environments with our brand safety and suitability solutions. Learn more at IntegralAds.com.| Integral Ad Science
Protect your digital media against fraud and increase campaign efficiency with ad fraud detection & protection solutions from Integral Ad Science.| Integral Ad Science
Browse digital ad tech verification solutions from IAS that increase brand safety, viewability, and efficiency for all screens, devices, and platforms.| Integral Ad Science
Every year, major cultural moments generate headlines, social media buzz, and countless opportunities for advertisers. So how can brands strike the right balance, ensuring they remain protected without missing out?| Integral Ad Science
Integral Ad Science (IAS) offers ad tech & verification solutions that give brands & agencies meaningful metrics that enhance campaigns, boost viewability, and protect brands.| Integral Ad Science
Get comprehensive coverage, custom reporting, and powerful insights into campaign performance on mobile devices and in-app. Learn more at IntegralAds.com.| Integral Ad Science
Our video & CTV solutions ensure digital video ads are played to completion, seen in brand-safe environments, and protected against fraud. Learn more at IntegralAds.com.| Integral Ad Science
Get valuable insights from Integral Ad Science. Explore our wide range of research findings for data-driven decisions.| Integral Ad Science
Explore where consumers spend most of their time and what this means for digital advertising. Get consumer behavior trend insights from Integral Ad Science.| Integral Ad Science