Watch On-Demand: Turn Holiday Risk into ROI Webinar - Integral Ad Science
Join us on October 23 at 11 am ET for Turn Holiday Risk into ROI: How to avoid made-for-advertising and AI slop sites. Reserve your spot now.| Integral Ad Science
The IAS Threat Lab's latest discovery, Arcade, reveals a growing monetization pattern within the open web’s gaming ecosystem. Read more here. The post Inside “Arcade,” the Gaming Web That Plays Itself appeared first on Integral Ad Science.| Integral Ad Science
IAS has been selected by TikTok Pangle to launch new brand safety measurement features—alongside viewability and invalid traffic (IVT) measurement—for advertisers on TikTok Pangle, the platform’s global ad network for business. The post TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers appeared first on Integral Ad Science.| Integral Ad Science
The brand achieved a 38% reduction in brand suitability fail rates and an 18% decrease in platform CPM, even after accounting for the cost of optimization. Read more to find out how. The post How an Insurance Brand Cut Waste While Safeguarding Suitability appeared first on Integral Ad Science.| Integral Ad Science
By applying a custom suitability profile, the entertainment brand increased suitable impressions by 16% and lowered CPM by 6%, driving better performance at scale. The post How a Major Entertainment Brand Maintained Suitability and Reduced Social Platform Costs appeared first on Integral Ad Science.| Integral Ad Science
As Meta’s Threads becomes a new space for community and conversation, it also presents new considerations for brand safety & suitability. That’s why we’re expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads—so you can bring trusted transparency to every environment where your brand shows up. The post IAS Expands Brand Safety & Suitability Measurement to Threads appeared first on Integral Ad Science.| Integral Ad Science
Join us on October 23 at 11 am ET for Turn Holiday Risk into ROI: How to avoid made-for-advertising and AI slop sites. Reserve your spot now.| Integral Ad Science
Learn how to build trust with consumers by ensuring brand safe ad placements and avoiding inappropriate content.| Integral Ad Science
Find out how generative AI is revolutionizing digital media while posing emerging threats to ad integrity in the advertising sector.| Integral Ad Science
Uncover the realities of made-for-advertising websites, their metrics, and the challenges they present to effective advertising.| Integral Ad Science
Get in touch to start achieving superior results today.| Integral Ad Science
For marketers navigating Amazon Prime Big Deal Days, understanding the hidden risks of ad clutter and Made-for-Advertising (MFA) site proliferation is critical to ensure every impression drives meaningful consumer engagement. Read more here. The post How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events appeared first on Integral Ad Science.| Integral Ad Science
Publica by IAS and Samsung Ads have renewed their exclusive global partnership to continue powering premium connected TV (CTV) advertising experiences. The extended collaboration strengthens a relationship that monetizes video programming across CTV inventory more effectively while ensuring that Samsung... The post Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership appeared first on Integral Ad Science.| Integral Ad Science
Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes — specifically sales lift and return on ad spend (ROAS).| Integral Ad Science
Learn how top advertisers are maximizing performance on social this holiday season Social media is a high-stakes arena for advertisers. It’s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is... The post Power Stronger Performance on Social appeared first on Integral Ad Science.| Integral Ad Science
Learn how reaching consumers with contextual relevance during peak holiday moments drives performance.| Integral Ad Science
IAS is announcing our expanded partnership with Good-Loop, making advanced carbon emissions measurement available to all IAS customers globally at no extra cost.| Integral Ad Science
This study proves that attention-based optimization isn't just about better measurement—it's about better results. By leveraging IAS Quality Attention™ pre-bid targeting, Danone achieved higher engagement at lower cost.| Integral Ad Science
Launch programmatic campaigns with greater confidence and accuracy in StackAdapt At IAS, we’re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That’s why we’re integrating our pre-bid segments within the StackAdapt DSP. Advertisers...| Integral Ad Science
Explore the Ripple Effect in advertising with Integral Ad Science. Understand the impact of ad quality on performance.| Integral Ad Science
Discover how Integral Ad Science aligns with TrustArc standards, receiving the first TRUSTe Responsible AI Certification for transparency.| Integral Ad Science
An Industry First in Ethical AI Governance Artificial Intelligence (AI) is a core pillar of IAS’s long-term strategy, as it enables us to bring new insights to our customers and partners by analyzing data at a scale not previously possible....| Integral Ad Science
What happens when utility apps turn into full-screen ad machines? The IAS Threat Lab has uncovered a global ad fraud scheme — codenamed “Mirage” — designed to mislead users, inflate installs, and exploit the mobile advertising ecosystem.| Integral Ad Science
Pros and Cons of Generative AI for Programmatic Advertisers Generative AI offers a multitude of benefits to programmatic advertisers across creative development and personalization, campaign optimization, brand safety and fraud mitigation, and operational efficiency. While powerful, generative AI also introduces...| Integral Ad Science
Retail marketers are no strangers to seasonal pressure. But when preparing for upcoming tentpole commerce events, it’s crucial to run efficient campaigns that drive outcomes. Read more for expert tips on executing successful campaigns during high-traffic retail moments.| Integral Ad Science
Integral Ad Science (IAS) works with leading social media platforms and tech partners to create advanced solutions in ad tech and verification.| Integral Ad Science
Boost the efficiency of your digital ad campaigns with auto tagging & ad campaign optimization solutions from Integral Ad Science. Learn more today.| Integral Ad Science
The IAS Threat Lab has uncovered a sophisticated ad fraud scheme that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.| Integral Ad Science
Discover the latest Media Quality Report—key trends, actionable data, and insights to enhance your digital marketing strategy.| Integral Ad Science
IAS Threat Lab uncovers a sophisticated new threat dubbed Kaleidoscope — a deceptive Android ad fraud operation as dynamic as it is dangerous.| Integral Ad Science
Guarantee quality attention on your ads on all screens and devices with viewability measurement solutions from Integral Ad Science. Learn more today.| Integral Ad Science
Run efficient, optimized and brand-safe digital campaigns with programmatic advertising solutions from Integral Ad Science. Learn more today.| Integral Ad Science
Programmatically reach customers with targeted placement of your advertising through our contextual advertising & targeting solutions. Learn more at IntegralAds.com.| Integral Ad Science
Ensure your ads are seen in safe and suitable environments with our brand safety and suitability solutions. Learn more at IntegralAds.com.| Integral Ad Science
Protect your digital media against fraud and increase campaign efficiency with ad fraud detection & protection solutions from Integral Ad Science.| Integral Ad Science
Browse digital ad tech verification solutions from IAS that increase brand safety, viewability, and efficiency for all screens, devices, and platforms.| Integral Ad Science
Integral Ad Science (IAS) offers ad tech & verification solutions that give brands & agencies meaningful metrics that enhance campaigns, boost viewability, and protect brands.| Integral Ad Science
Get comprehensive coverage, custom reporting, and powerful insights into campaign performance on mobile devices and in-app. Learn more at IntegralAds.com.| Integral Ad Science
Our video & CTV solutions ensure digital video ads are played to completion, seen in brand-safe environments, and protected against fraud. Learn more at IntegralAds.com.| Integral Ad Science
Get valuable insights from Integral Ad Science. Explore our wide range of research findings for data-driven decisions.| Integral Ad Science
Explore where consumers spend most of their time and what this means for digital advertising. Get consumer behavior trend insights from Integral Ad Science.| Integral Ad Science
