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How to develop a 'character' in your fundraising stories in 3 steps — according to Dr. Russell James - MarketSmart LLC
https://imarketsmart.com/learn/how-to-develop-a-character-in-your-fundraising-stories-in-3-steps-according-to-dr-russell-james/
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In brain imaging, donating is predicted by social-emotional valuation. which depends on both perspective and empathy.
