Why what you do is called ADVANCEMENT
Learn the key to successful fundraising: helping donors advance through their own decision-making process.| MarketSmart LLC
Learn the key to successful fundraising: helping donors advance through their own decision-making process.| MarketSmart LLC
See the 4 categories of a new process for prioritizing major donor prospects for outreach from a gift officer – no more bad leads.| MarketSmart LLC
Employ and master these habits to produce ongoing and favorable outcomes for your major donor outreach.| MarketSmart LLC
Discover how to make every outreach call with confidence, clarity, warmth, and effectiveness as you build trust with major donor prospects.| MarketSmart LLC
Transform fundraising with MarketSmart’s donor management, wealth screening, and planned giving software. Prioritize supporters and boost major gifts.| MarketSmart LLC
There’s too much to do and not enough time to do it. While this may be a common feeling in many professions, it’s one of the leading causes of gift... The post Introducing the Staff Position You Never Knew You Needed That Can Boost Major Gifts Efficiency and Reduce Turnover appeared first on MarketSmart LLC.| MarketSmart LLC
The most common and persistent reasons for giving, as documented in the top two bars of the chart below, underscore the importance of discovering and aligning with donors’ values and... The post Why The Affluent Give appeared first on MarketSmart LLC.| MarketSmart LLC
We will not build better advancement operations… – or sustain fundraising success – or build stronger cultures of philanthropy – or renew the philanthropic spirit …if we do not grasp... The post The Leadership Attribute We Need Most: Master Weaver appeared first on MarketSmart LLC.| MarketSmart LLC
See 6 reasons why major donor prospects ignore outreach calls, emails, and LinkedIn messages, and how you can overcome this barrier.| MarketSmart LLC
Practitioners of transactional fundraising will never know, see, foster, or benefit from the best in human nature and what only time can ripen and bring to fruition.| MarketSmart LLC
Explore MarketSmart’s resources—blogs, webinars, eBooks, and tools—to empower your fundraising, deepen donor engagement, and drive meaningful results.| MarketSmart LLC
Many job descriptions claim to be looking for a fundraiser who will be “passionate about our mission.” That’s a good start, but a good fundraiser should be passionate about much... The post Fundraisers Need to Be Passionate About More Than Mission appeared first on MarketSmart LLC.| MarketSmart LLC
Too many fundraisers treat stewardship like the closing chapter. The thank-you note. The impact report. The ribbon-cutting ceremony. But in truth, the moment after the gift is when the real... The post Stewardship with Soul: Emotional Intelligence Beyond the Gift appeared first on MarketSmart LLC.| MarketSmart LLC
Fundraising bosses want you to get gifts; advancement leaders want you to build partnerships. Fundraising bosses want you to solicit soon; advancement leaders want you to first elicit prospects’ passions,... The post Fundraising Boss vs. Advancement Leader appeared first on MarketSmart LLC.| MarketSmart LLC
I worry when fundraising leaders confuse activity with advancement. Too often I hear that staff are celebrated for how many calls were made, how many visits were completed, how many... The post Activity vs. Strategic Activity: Which Works Better for Major and Legacy Gift Fundraising Operations? appeared first on MarketSmart LLC.| MarketSmart LLC
Ever had a donor go quiet on you after a meeting that felt great? Or sat across from someone who kept scanning their phone while you told a heartfelt story?... The post One Size Doesn’t Fit All: How Emotionally Intelligent Fundraisers Adapt to Donor Styles appeared first on MarketSmart LLC.| MarketSmart LLC
The most effective way to attract and engage new donors and raise the sights of existing ones is to draw them into the inner workings of our organizations.| MarketSmart LLC
See what brain imaging science has revealed about social emotions and charitable giving. 2 emotions and one catalyst inspire giving.| MarketSmart LLC
Boost major gift fundraising with MarketSmart’s donor-driven automation. Qualify, cultivate, and prioritize the right supporters for impactful connections.| MarketSmart LLC
When fundraisers make assumptions about their major donors, it puts up a wall in the relationship. See some common assumptions about wealthy donors.| MarketSmart LLC
Donors give because of epic fundraising stories. But not about other people – about themselves. Learn the 6 elements of a transformational fundraising story.| MarketSmart LLC
Groundbreaking fundraising studies have revealed 4 primal motives behind major gifts. Learn how to tap into these for your nonprofit’s major giving program.| MarketSmart LLC
See results from a revealing survey of nonprofit leaders and staff about the current state of major donor relationships. Some areas to improve| MarketSmart LLC
Which should prevail in your fundraising strategy – focusing on relationships with your major donors, or trying to win more gifts as fast as possible?| MarketSmart LLC
Walk through the 7 stages of the donor journey you want to lead your wealthy supporters through. This is the path to bigger gifts and fulfilled donors.| MarketSmart LLC
Explore MarketSmart’s donor-driven fundraising platform. Schedule a no-pressure demo to see how our software, strategy, and services can boost major gifts.| MarketSmart LLC
You can mismanage fundraising by trying to measure the immeasurable. Be careful of relying solely on fundraising metrics.| MarketSmart LLC
Learn how MarketSmart's turn-key, done-for-you donor engagement system helps supporters assign themselves to caseloads based on their timing, not yours.| MarketSmart LLC
David Dunlop's original vision for moves management emphasized passion, understanding, and meaningful connections with supporters over rigid systems.| MarketSmart LLC
Emotional Intelligence training can unlock board members’ confidence, deepen engagement, and turn passive observers into passionate partners.| MarketSmart LLC
Bill Crouch explains how emotionally intelligent leaders build safe, motivated, high-performing teams that connect more deeply with donors—and each other.| MarketSmart LLC
Bill Crouch makes the case for emotionally intelligent fundraising that connects human to human—not prospect to pitch.| MarketSmart LLC
Bill Crouch explains why emotionally intelligent fundraisers are the best equipped to lead legacy conversations with empathy, patience, and grace.| MarketSmart LLC
Bill Crouch reflects on how presence, empathy, and meaning—not pressure—are what truly move donors and fundraisers alike.| MarketSmart LLC
Emotionally intelligent fundraisers can influence donor decisions not through tactics, but through tone, energy, and presence.| MarketSmart LLC
In brain imaging, donating is predicted by social-emotional valuation. which depends on both perspective and empathy.| MarketSmart LLC
Why relationship-first fundraising leaves pressure tactics behind — and why empathy is the real superpower.| MarketSmart LLC
You have plenty of data. That data probably includes donation recency, frequency, and monetary value. You might also track involvement information and ...| MarketSmart LLC
Discover why emotional intelligence is a fundraiser’s greatest asset. Learn how human connection—not just metrics—drives transformational giving.| MarketSmart LLC
Discover how emotional intelligence can transform fundraising efforts. Learn from Bill Crouch about the importance of building genuine connections with donors through simple yet powerful questions that foster trust and lead to transformational gifts.| MarketSmart LLC
Reaching out to major donors has almost nothing in common with donors at other levels. See the 5 key concepts of major gift fundraising.| MarketSmart LLC
Emotionally intelligent fundraisers inspire deeper, more lasting giving - starting with a single question: “What led you to care?”| MarketSmart LLC
See why more people are losing trust in nonprofits and what your organization can do to stem the tide and sustain and deepen trust in your mission.| MarketSmart LLC
