Practitioners of transactional fundraising will never know, see, foster, or benefit from the best in human nature and what only time can ripen and bring to fruition.| MarketSmart LLC
Explore MarketSmart’s resources—blogs, webinars, eBooks, and tools—to empower your fundraising, deepen donor engagement, and drive meaningful results.| MarketSmart LLC
Many job descriptions claim to be looking for a fundraiser who will be “passionate about our mission.” That’s a good start, but a good fundraiser should be passionate about much... The post Fundraisers Need to Be Passionate About More Than Mission appeared first on MarketSmart LLC.| MarketSmart LLC
Too many fundraisers treat stewardship like the closing chapter. The thank-you note. The impact report. The ribbon-cutting ceremony. But in truth, the moment after the gift is when the real... The post Stewardship with Soul: Emotional Intelligence Beyond the Gift appeared first on MarketSmart LLC.| MarketSmart LLC
Fundraising bosses want you to get gifts; advancement leaders want you to build partnerships. Fundraising bosses want you to solicit soon; advancement leaders want you to first elicit prospects’ passions,... The post Fundraising Boss vs. Advancement Leader appeared first on MarketSmart LLC.| MarketSmart LLC
I worry when fundraising leaders confuse activity with advancement. Too often I hear that staff are celebrated for how many calls were made, how many visits were completed, how many... The post Activity vs. Strategic Activity: Which Works Better for Major and Legacy Gift Fundraising Operations? appeared first on MarketSmart LLC.| MarketSmart LLC
Ever had a donor go quiet on you after a meeting that felt great? Or sat across from someone who kept scanning their phone while you told a heartfelt story?... The post One Size Doesn’t Fit All: How Emotionally Intelligent Fundraisers Adapt to Donor Styles appeared first on MarketSmart LLC.| MarketSmart LLC
The most effective way to attract and engage new donors and raise the sights of existing ones is to draw them into the inner workings of our organizations.| MarketSmart LLC
See what brain imaging science has revealed about social emotions and charitable giving. 2 emotions and one catalyst inspire giving.| MarketSmart LLC
Boost major gift fundraising with MarketSmart’s donor-driven automation. Qualify, cultivate, and prioritize the right supporters for impactful connections.| MarketSmart LLC
Pay attention. Increase retention! Raise more money! Now you can discover why donor surveys drive results. Understanding these truths will make you more effective with this aspect of your donor cultivation process. Download your copy today.| MarketSmart LLC
Discover why reluctance can be a virtue in fundraising. Learn how ethical fundraisers approach asking with strategy, timing, and donor alignment for lasting impact.| MarketSmart LLC
When fundraisers make assumptions about their major donors, it puts up a wall in the relationship. See some common assumptions about wealthy donors.| MarketSmart LLC
Donors give because of epic fundraising stories. But not about other people – about themselves. Learn the 6 elements of a transformational fundraising story.| MarketSmart LLC
Groundbreaking fundraising studies have revealed 4 primal motives behind major gifts. Learn how to tap into these for your nonprofit’s major giving program.| MarketSmart LLC
See results from a revealing survey of nonprofit leaders and staff about the current state of major donor relationships. Some areas to improve| MarketSmart LLC
Which should prevail in your fundraising strategy – focusing on relationships with your major donors, or trying to win more gifts as fast as possible?| MarketSmart LLC
Walk through the 7 stages of the donor journey you want to lead your wealthy supporters through. This is the path to bigger gifts and fulfilled donors.| MarketSmart LLC
Explore MarketSmart’s donor-driven fundraising platform. Schedule a no-pressure demo to see how our software, strategy, and services can boost major gifts.| MarketSmart LLC
Nonprofit leaders must address the growing public distrust in institutions by acknowledging current challenges, enhancing communication with donors, and demonstrating accountability and impact.| MarketSmart LLC
You can mismanage fundraising by trying to measure the immeasurable. Be careful of relying solely on fundraising metrics.| MarketSmart LLC
Learn how MarketSmart's turn-key, done-for-you donor engagement system helps supporters assign themselves to caseloads based on their timing, not yours.| MarketSmart LLC
Most people think of emotional intelligence as a tool for managing donor relationships. But some of the most critical applications happen inside your own organization. Because let’s face it—fundraising teams... The post Navigating Internal Tensions: Emotional Intelligence Inside the Fundraising Office appeared first on MarketSmart LLC.| MarketSmart LLC
Want to know how to get under your donors’ skin? Ask them to do something small after they’ve made a big commitment, as in: “Could you also commit to the annual... The post How To Irritate Good Donors appeared first on MarketSmart LLC.| MarketSmart LLC
This is a classic good news / bad news scenario. The good news is, we have way more pre-qualified major donor prospects than we’ve ever had before. Hooray! The bad... The post A Good Problem – What to Do If You Have Too Many Pre-qualified Major Donor Prospects appeared first on MarketSmart LLC.| MarketSmart LLC
A donor visit isn’t just a meeting. Done well, it’s a moment of transformation—for the donor and the mission. But too often, fundraisers treat these visits like scripted pitches or... The post Donor Visits That Matter: Designing Emotionally Intelligent Conversations appeared first on MarketSmart LLC.| MarketSmart LLC
David Dunlop's original vision for moves management emphasized passion, understanding, and meaningful connections with supporters over rigid systems.| MarketSmart LLC
Emotional Intelligence training can unlock board members’ confidence, deepen engagement, and turn passive observers into passionate partners.| MarketSmart LLC
Bill Crouch explains how emotionally intelligent leaders build safe, motivated, high-performing teams that connect more deeply with donors—and each other.| MarketSmart LLC
Bill Crouch makes the case for emotionally intelligent fundraising that connects human to human—not prospect to pitch.| MarketSmart LLC
Bill Crouch explains why emotionally intelligent fundraisers are the best equipped to lead legacy conversations with empathy, patience, and grace.| MarketSmart LLC
Bill Crouch reflects on how presence, empathy, and meaning—not pressure—are what truly move donors and fundraisers alike.| MarketSmart LLC
Discover why good fundraisers are invaluable advocates for donors and organizations. Learn how honesty, integrity, and relationship-building drive lasting success.| MarketSmart LLC
Discover the importance of donors' personal backstories in fundraising. Learn how understanding the "why" behind giving can build stronger, lasting philanthropic relationships.| MarketSmart LLC
Discover the power of shifting fundraising focus from monetary goals to impact-driven projects. Learn how this strategic change can attract support, build partnerships, and foster a community of shared purpose.| MarketSmart LLC
Explore what it will take to secure more major gifts by building trust, engaging donors effectively, and applying strategic fundraising techniques that drive results.| MarketSmart LLC
See why traditional fundraising – including major gifts – will keep struggling if it keeps using the same strategies that worked a generation ago.| MarketSmart LLC
Emotionally intelligent fundraisers can influence donor decisions not through tactics, but through tone, energy, and presence.| MarketSmart LLC
In brain imaging, donating is predicted by social-emotional valuation. which depends on both perspective and empathy.| MarketSmart LLC
Why relationship-first fundraising leaves pressure tactics behind — and why empathy is the real superpower.| MarketSmart LLC
You have plenty of data. That data probably includes donation recency, frequency, and monetary value. You might also track involvement information and ...| MarketSmart LLC
Discover why emotional intelligence is a fundraiser’s greatest asset. Learn how human connection—not just metrics—drives transformational giving.| MarketSmart LLC
Discover how emotional intelligence can transform fundraising efforts. Learn from Bill Crouch about the importance of building genuine connections with donors through simple yet powerful questions that foster trust and lead to transformational gifts.| MarketSmart LLC
Reaching out to major donors has almost nothing in common with donors at other levels. See the 5 key concepts of major gift fundraising.| MarketSmart LLC
Emotionally intelligent fundraisers inspire deeper, more lasting giving - starting with a single question: “What led you to care?”| MarketSmart LLC
See why more people are losing trust in nonprofits and what your organization can do to stem the tide and sustain and deepen trust in your mission.| MarketSmart LLC