Long story short: if you’re a new or lesser-known B2B company, focus your message on a very specific pain, benefit, or feature that your product can actually deliver. Avoid the “we do all these amazing things for you” type of messaging and getting overly creative. And now, for the longer story. Lesson 1: the time […] The post Why Clear, Simple B2B Messaging Beats Flashy Promises and “Creativity” appeared first on Outfunnel - Sync Sales & Marketing Data.
