If you’ve been following us for a while, you know we’re big on tracking where our leads come from. It’s not just a nerdy obsession—it helps us (and our users) double down on what’s working, and rethink what’s not. We regularly crunch the numbers from our self-reported lead source data. It’s a simple form field—“How […] The post The Rise of AI in B2B Discovery: What Our Latest Lead Source Data Reveals appeared first on Outfunnel - Sync Sales & Marketing Data.