Publishers are facing a new wave of market turbulence: trade policy shifts, tariff concerns, and broad economic instability are forcing advertisers to rethink their commitments. Recent forecasts already reflect this caution, with U.S. ad spend projections being revised down and marketers preparing for potential cutbacks across the board. In this environment, adaptability and resilience are... The post The Uncertainty Impacting Ad Spend, and What Publishers Can Do About It first appeared on Ad...
