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INMA: Dynamic paywalls gain momentum as news companies prioritise personali...
https://www.inma.org/blogs/reader-revenue/post.cfm/dynamic-paywalls-gain-momentum-as-news-companies-prioritise-personalisation
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Data from a recent INMA Subscriber Acquisition Master Class shows 22% of news companies participating use hybrid or dynamic paywalls. Here’s what that says about changes in the news industry.
