Generative AI (GAI) tools have bombarded the content marketing and SEO space since the release of ChatGPT in late 2022. Look left, and you’ll see Google’s AI Overviews, Perplexity, and Claude. Look right, and you’ll see Semrush’s Copilot, ChatGPT, and a whole host of AI-powered writing, editing, and proofreading tools. While these tools have their […]