Has your organic traffic jumped off a cliff from late 2024 into 2025? If the answer is yes, know that it wasn’t your fault. Traffic loss has been happening to virtually everyone since Google’s AI Overviews (AIOs) became a thing back in May 2024. Even major companies like Daily Mail and HubSpot have reported severe […] The post Zero-Click Search and the Rise of AI Overviews appeared first on The HOTH.| The HOTH
Want your brand’s content to get cited by AI search tools? The first step is to get LLMs (large language models) to trust your website, which means building online authority. What’s that? Online authority refers to the amount of earned trust a brand has by consistently demonstrating expertise, reliability, and credibility across the internet. High-quality […] The post Building Authority in the AI Era: How It Fuels Visibility appeared first on The HOTH.| The HOTH
Did someone recently leave a negative review for your business? If so, you shouldn’t sweat it. Negative reviews are something that occasionally occur for every business on the face of the planet. What matters is how your brand responds to them. If you respond quickly, professionally, and do your best to resolve the issue, you […] The post Responding to Bad Google Reviews: How to Safeguard Your Reputation appeared first on The HOTH.| The HOTH
“Things, not strings.” This was Google’s famous quote referring to the launch of its Knowledge Graph back in 2012. It meant that, for the first time, Google’s algorithm could comprehend real-world entities (people, places, things, etc.) instead of just matching strings of keywords. It was also the birth of entity SEO, which laid the foundation […]| The HOTH
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Google’s AI Overviews (AIOs) and the prevalence of AI search tools have practically marked the end of legacy SEO tactics and reporting. Don’t believe us? All you have to do is take a look at HubSpot, a leading digital marketing brand. After Google made AIOs more prevalent in early 2025, HubSpot’s organic traffic took a […] The post The End of Legacy SEO: Why Old Tactics Don’t Work Anymore appeared first on The HOTH.| The HOTH
Do you want to rank well on Google and consistently generate leads? If so, you’ll have to consistently publish high-quality content on your website. If you’re like most business owners, you’re too busy to dedicate time to writing blogs, creating infographics, and shooting videos. Because of this, you’ll probably resort to buying content instead. When […] The post Buying Content in 2025: What to Look For (and What to Avoid) in the Age of AI appeared first on The HOTH.| The HOTH
Out of all the trust signals in SEO, none have risen in importance more than brand mentions. Why? In short, the search landscape is becoming more sophisticated, especially with the rise of AI-powered search tools like ChatGPT and Google’s AI Overviews. The large language models (LLMs) that power these tools are able to fully understand […] The post The Three Tiers of Brand Mentions in AI Search (and How to Build Them) appeared first on The HOTH.| The HOTH
Has your keyword visibility on tools like Ahrefs suddenly gone haywire? Can you not figure out why you suddenly lost impressions on Google Search Console? Don’t worry, it’s not you. Sometime around September 10th to 12th (the exact date isn’t clear), Google disabled use of the &num=100 URL parameter that allowed tracking tools to display […] The post Why You Can’t See 100 Results on Google Anymore appeared first on The HOTH.| The HOTH
ChatGPT has become nothing short of a phenomenon since its release in late 2022. By the end of 2025, it’s set to hit 1 billion users. People use ChatGPT for pretty much everything now, from aiding with content generation to analyzing users’ dreams (there’s even an official dream decoder). Despite its enormous popularity, it’s not […]| The HOTH
Does your content embody Google’s E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) helpful content system? If so, you’re likely in a position to get cited by LLM-powered tools like ChatGPT and Perplexity. Why is that? It’s because Google’s helpful content system and LLM (large language model) preferences share a lot in common. Granted, LLMs and search […] The post Helpful Content is LLM-Friendly Content: What That Really Means appeared first on The HOTH.| The HOTH
Due to the rise of AI and zero-click search, the classic click-based SEO funnel is now obsolete. This is a frightening fact to many CMOs who rely on traditional SEO funnels to measure ROI and campaign progress. Thanks to features like Google’s AI Overviews and LLM-powered tools like ChatGPT, organic click-through rates are in a […]| The HOTH
Is your CMO apprehensive about investing in AI search optimization? If so, you can’t really blame them. Generative SEO is still in its infancy, and nothing is worse than spending precious resources on a strategy that doesn’t yield a strong ROI. Speaking of which, analytical tools for AI search are few and far between at […]| The HOTH
Optimizing for AI search is no longer something marketers can ignore, which presents the need for AI visibility tools. Why is AI search optimization now mandatory? Here’s a quick overview of the current state of search marketing: 60% of Google searches ended in zero clicks in 2024 71% of people now use AI platforms like […]| The HOTH
Using schema markup from Schema.org has long been a staple of SEO campaigns, but did you know that it also matters for AI search? Using schema markup for AI adds context, builds trust, and increases your chances of appearing in AI-generated responses. But why is that? What is schema markup? You can think of schemas […]| The HOTH
It’s undeniable that AI-powered search is on the rise. Tools like Perplexity, Claude, and ChatGPT are quickly becoming favorites among internet users. According to a survey by Higher Visibility, 71.5% of users regularly use AI tools to search the internet, with 14% reporting daily use. So, will AI replace Google? Are the days of traditional […]| The HOTH
With the search landscape going through so many recent changes, which SEO metrics should you track in 2025? Here’s a hint: rankings and traffic are no longer enough. Instead, there are many new metrics you need to track to fully grasp your brand’s online visibility. Traditional SEO measurements don’t include things like: Zero-click searches. These […]| The HOTH
Now that AI-powered search is practically everywhere you look (Google included), marketers have been scrambling to figure out how to optimize their content for generative answers. Thus, Generative Search Optimization (GSO) has been born, and it coincides with traditional SEO in many ways. One similarity is the importance of using structured data in your content […]| The HOTH
Are you spending more to acquire customers than you wind up earning from them? If the answer is yes, it means your cost-per-acquisition (CPA) is higher than your customer’s lifetime value (CLTV). It also means that your current marketing efforts are unsustainable and will lead to lost revenue. However, most business owners overlook CPA and […]| The HOTH
Whenever you want to learn the latest news about your favorite hobby or interest, which site do you go to first? Regardless of your choice, you clearly view the website as having topical authority on the subject, meaning you consider it to be a trusted source of information. The way topical authority works on Google’s […]| The HOTH
Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception. It’s the online version of traditional PR, which focuses on networking with journalists and media professionals to land valuable TV, radio, and magazine spots. In the digital PR world, you connect […]| The HOTH
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In the span of a few short years, artificial intelligence has practically taken over the world. Virtually every industry has been impacted by the rise of AI, but few compare to the drastic changes it’s brought to the SEO space. According to new research, 86.07% of SEO professionals have already adapted AI into their SEO […]| The HOTH
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If you want your content to rank at the top of Google’s search results, its algorithm has to trust your website. How do you gain Google’s trust? The #1 way is through link-building, which is the process of ‘building’ links from other websites that ‘point back’ to your content. A link from an external site […]| The HOTH
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Mobile-first indexing has been lingering all year since Google announced in March it would only use the smartphone Googlebot for indexing. What does this mean for your site? Basically, if your site is desktop-only it will no longer be seen in search. This includes content like comments, data, images, videos, or anything else you want […]| The HOTH
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Google Search, Images, and Maps account for 92.96% of global traffic, which is why ranking on Google is such a big deal for any SEO strategy. Yet, if you want to find success with SEO, you need the proper tools to analyze your progress through KPIs like click-through rate (CTR), impressions, and page views. If […]| The HOTH
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