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Generative AI (GAI) platforms are completely redefining the buyer’s journey, and your marketing funnel needs to follow in its footsteps. That is, unless you want your brand to fall behind. While the basic stages of the funnel still exist, they’ve taken on a new shape. Also, some stages occur out of order or get skipped […] The post How AI is Reshaping the Modern Marketing Funnel – And What That Means for SEO appeared first on The HOTH.| The HOTH
Thanks to AI Overviews and zero-click searches, we’re now in the ‘Great SEO Underappreciation.’ By that, we mean traditional SEO attribution models have become outdated. Because of this, CMOs have had an increasingly hard time measuring organic search ROI. Google’s AI Overviews and the prevalence of generative AI search platforms like Perplexity and ChatGPT have […] The post SEO Attribution Chaos: Why Organic Deserves More Credit Than It Gets appeared first on The HOTH.| The HOTH
Is your CMO apprehensive about investing in AI search optimization? If so, you can’t really blame them. Generative SEO is still in its infancy, and nothing is worse than spending precious resources on a strategy that doesn’t yield a strong ROI. Speaking of which, analytical tools for AI search are few and far between at […] The post What Your CMO Needs to Know About Generative SEO appeared first on The HOTH.| The HOTH
Using structured data for SEO has always been a best practice, but now it matters more than ever. Why? It’s because LLMs (large language models) use structured data like schema markup and semantic HTML to parse online content. The easier you make it for LLM-powered search tools to understand your content, the more likely they’ll […] The post Structured Data is the New SEO Cheat Code appeared first on The HOTH.| The HOTH
Does link-building for AI SEO actually matter, or are backlinks soon to become a thing of the past? As we’ll explore in this article, backlinks remain extremely important for both AI search and classic search. Why is that? It’s because AI search tools NEED major search engines like Google and Bing in order to deliver […] The post How Links Power the AI SEO Funnel appeared first on The HOTH.| The HOTH
Optimizing for AI search is no longer something marketers can ignore, which presents the need for AI visibility tools. Why is AI search optimization now mandatory? Here’s a quick overview of the current state of search marketing: 60% of Google searches ended in zero clicks in 2024 71% of people now use AI platforms like […]| The HOTH
In the world of AI-powered search, prompts are the new keywords. Thus, SEO prompt optimization is now a necessity for improving your brand’s visibility on AI search tools. To understand why, think about the difference between ‘search engine speak’ and natural language prompts. On traditional search engines, people have become accustomed to using ‘keywords,’ which […] The post Prompt-Aligned SEO: Writing Content That AI Wants to Summarize appeared first on The HOTH.| The HOTH
If you want to improve your visibility on AI search tools, you have to ‘stick’ in their memory, like a hook in a hit song or a catch phrase from a TV show. But how do you get an AI search tool to ‘remember’ you? By engaging in entity SEO for AI, which is what […] The post From Obscure to Known: How to Build an Entity Profile AI Can Find appeared first on The HOTH.| The HOTH
Breaking news: classic SEO KPIs like clicks and rankings are now incomplete. While you should still track these metrics to monitor your performance in organic search, they don’t account for the AI SEO funnel. What’s that? Thanks to the prevalence of AI search tools and AI-driven search features (like Google’s AI Overviews), the traditional SEO […] The post The New SEO Funnel: From Indexing to AI Inclusion appeared first on The HOTH.| The HOTH
Using schema markup from Schema.org has long been a staple of SEO campaigns, but did you know that it also matters for AI search? Using schema markup for AI adds context, builds trust, and increases your chances of appearing in AI-generated responses. But why is that? What is schema markup? You can think of schemas […]| The HOTH
It’s undeniable that AI-powered search is on the rise. Tools like Perplexity, Claude, and ChatGPT are quickly becoming favorites among internet users. According to a survey by Higher Visibility, 71.5% of users regularly use AI tools to search the internet, with 14% reporting daily use. So, will AI replace Google? Are the days of traditional […]| The HOTH
With the search landscape going through so many recent changes, which SEO metrics should you track in 2025? Here’s a hint: rankings and traffic are no longer enough. Instead, there are many new metrics you need to track to fully grasp your brand’s online visibility. Traditional SEO measurements don’t include things like: Zero-click searches. These […]| The HOTH
Semrush’s Backlink Audit Tool features a toxicity score for certain types of backlinks. While it’s a helpful feature, the word toxic tends to put a bad taste in marketer’s mouths. After all, if some of your backlinks are showing up as toxic, shouldn’t you get rid of them as soon as possible? Not necessarily. The […]| The HOTH
Generative AI (GAI) tools have bombarded the content marketing and SEO space since the release of ChatGPT in late 2022. Look left, and you’ll see Google’s AI Overviews, Perplexity, and Claude. Look right, and you’ll see Semrush’s Copilot, ChatGPT, and a whole host of AI-powered writing, editing, and proofreading tools. While these tools have their […]| The HOTH
Now that AI-powered search is practically everywhere you look (Google included), marketers have been scrambling to figure out how to optimize their content for generative answers. Thus, Generative Search Optimization (GSO) has been born, and it coincides with traditional SEO in many ways. One similarity is the importance of using structured data in your content […]| The HOTH
Are you spending more to acquire customers than you wind up earning from them? If the answer is yes, it means your cost-per-acquisition (CPA) is higher than your customer’s lifetime value (CLTV). It also means that your current marketing efforts are unsustainable and will lead to lost revenue. However, most business owners overlook CPA and […]| The HOTH
With a 2025 recession looming, fueled by market instability, trade wars, and general uncertainty, businesses are starting to tighten budgets once again. And just like every other recession, the marketing budget is often the first on the chopping block. Specifically, digital marketing — especially SEO and content — gets slashed because it’s a long-term investment […]| The HOTH
Whenever you want to learn the latest news about your favorite hobby or interest, which site do you go to first? Regardless of your choice, you clearly view the website as having topical authority on the subject, meaning you consider it to be a trusted source of information. The way topical authority works on Google’s […]| The HOTH
Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception. It’s the online version of traditional PR, which focuses on networking with journalists and media professionals to land valuable TV, radio, and magazine spots. In the digital PR world, you connect […]| The HOTH
Search intent is one of the most imporant ranking factors for SEO. Learn how to determine search intent, and use it to rank your pages!| The HOTH
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In the span of a few short years, artificial intelligence has practically taken over the world. Virtually every industry has been impacted by the rise of AI, but few compare to the drastic changes it’s brought to the SEO space. According to new research, 86.07% of SEO professionals have already adapted AI into their SEO […]| The HOTH
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If you want your content to rank at the top of Google’s search results, its algorithm has to trust your website. How do you gain Google’s trust? The #1 way is through link-building, which is the process of ‘building’ links from other websites that ‘point back’ to your content. A link from an external site […]| The HOTH
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Mobile-first indexing has been lingering all year since Google announced in March it would only use the smartphone Googlebot for indexing. What does this mean for your site? Basically, if your site is desktop-only it will no longer be seen in search. This includes content like comments, data, images, videos, or anything else you want […]| The HOTH
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It’s an exhilarating feeling whenever your SEO strategy starts to bear fruit. After 6 – 12 months of creating SEO-friendly content, making technical tweaks, and doing tons of keyword research – your web pages are finally starting to rank in the top 5 on the SERPs (search engine results pages). After showing off your elite-level […]| The HOTH
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Google Search, Images, and Maps account for 92.96% of global traffic, which is why ranking on Google is such a big deal for any SEO strategy. Yet, if you want to find success with SEO, you need the proper tools to analyze your progress through KPIs like click-through rate (CTR), impressions, and page views. If […]| The HOTH
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