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From:
The Shelf, a Data-First Influencer Marketing Company
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UGC Rights: Who Owns Your Sponsored Content? • The Shelf, a Data-First Influencer Marketing Company
https://www.theshelf.com/the-blog/ugc-rights/
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In this post, we’re discussing what you as a marketer need to know about the UGC rights, the challenges brands face with UGC campaigns, and tips for structuring content rights for your next UGC or influencer campaign.
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