Gen Z Social Media: How They Use It and the Content They Want to See| The Shelf, a Data-First Influencer Marketing Company
Gen Z social media habits differ from those of millennials, Gen X, and Boomers. Here's how Gen Z socials and their preferred type of content.| The Shelf, a Data-First Influencer Marketing Company
The Shelf transforms influencer marketing into a repeatable, scalable growth engine. Our Optimization Flywheel refines campaigns in real time—leveraging data intelligence, allowlisting, and AI-driven insights to drive measurable ROI.| The Shelf, a Data-First Influencer Marketing Company
Let's discuss how The Shelf can turn your creator content into a performance-driven revenue channel.| The Shelf, a Data-First Influencer Marketing Company
A practical guide to building influencer attribution systems that turn influencer campaigns into performance engines. Learn how to measure impact, improve outcomes, and compound results across native and paid.| The Shelf, a Data-First Influencer Marketing Company
So... we created this St. Patrick’s Day spending infographic for 2022. Trending: Green home decor is out and bar tabs are back in 2022!| The Shelf, a Data-First Influencer Marketing Company
In this post, we're looking at some really cool campaign ideas for super awesome St. Patrick's Day marketing.| The Shelf, a Data-First Influencer Marketing Company
Mother’s Day is one of THE MOST celebrated holidays on earth. In this post, we put together a list of six Mother’s Day marketing strategies to help brick-and-mortar retailers boost in-store foot traffic.| The Shelf, a Data-First Influencer Marketing Company
In this post, we take a look at 7 defining traits of Millennial men that will help you better target your marketing efforts.| The Shelf, a Data-First Influencer Marketing Company
Here are 5 effective social media marketing strategies home decor and home improvement brands can use to drive sales.| The Shelf, a Data-First Influencer Marketing Company
In this post, we’re discussing what you as a marketer need to know about the UGC rights, the challenges brands face with UGC campaigns, and tips for structuring content rights for your next UGC or influencer campaign.| The Shelf, a Data-First Influencer Marketing Company
Honored across three powerhouse categories for campaigns that pushed boundaries, broke the algorithm, and moved the needle. June 12, 2025 – New York, NY — The Shelf, a data-first influencer company and award-winning creative + strategy influencer agency, announced today that it has been nominated for three Global Influencer Marketing Awards, recognizing its standout work… The post The Shelf Earns 3 Nominations for This Year’s Global Influencer Marketing Awards appeared first on The Sh...| The Shelf, a Data-First Influencer Marketing Company
Traditional search is built on intent. But the interest graph is built on inference. That distinction changes not just how consumers find products, but also how brands position themselves for discovery. In the interest graph, users don’t have to know what they’re looking for. Their behaviors – what they watch, save, share, swipe, replay –… The post Brand Discovery: Using Creator Content to Seed Awareness appeared first on The Shelf, a Data-First Influencer Marketing Company.| The Shelf, a Data-First Influencer Marketing Company
Brand awareness is no longer just about reach—it’s about being discoverable in the spaces where people stumble upon content they trust. We’re used to thinking of discovery as something that starts in a search bar. A question crops up, a need becomes clear, the user types it in, and a list of links appears. That… The post How to Build Brand Awareness in the Interest Graph Era appeared first on The Shelf, a Data-First Influencer Marketing Company.| The Shelf, a Data-First Influencer Marketing Company
Mother’s Day isn’t just another Sunday in May. It’s the emotional Olympics of retail. Shoppers are out here buying for moms, stepmoms, grandmas, wives, sisters, friends, and sometimes themselves — all in one go. 🥇🌸And this year? It’s a little louder. A little faster. A lot more everything. Search interest for Mother’s Day has spiked… The post 20 Actionable Insights, Stats, and Trends to Win Mother’s Day 2025 appeared first on The Shelf, a Data-First Influencer Marketing ...| The Shelf, a Data-First Influencer Marketing Company
Welcome to the unofficial start of summer! Sure, we’re technically smack-dab in the middle of spring. But the truth is that after Mother’s Day, it’s all summer holidays from there. And that means summertime influencer marketing campaigns AND summertime prep for the big, fancy fall and winter influencer marketing campaigns. So, let’s dig into the… The post May 2025 Social Media Calendar appeared first on The Shelf, a Data-First Influencer Marketing Company.| The Shelf, a Data-First Influencer Marketing Company
Recognized alongside LinkedIn and Ogilvy for excellence in social innovation and performance-driven influencer marketing. April 1, 2025 – New York, NY — The Shelf, a leading influencer marketing and performance-driven content agency, announced today that it has been honored with a nomination for a Webby Award in the category of Best B2B Social Campaign for… The post The Shelf Earns Webby Award Nomination for Best B2B Social Campaign for Work with Engine appeared first on The Shelf, a Da...| The Shelf, a Data-First Influencer Marketing Company
Check out our March Social Media Calendar and get all the quirky social media posting ideas you need to stay top-of-mind.| The Shelf, a Data-First Influencer Marketing Company
The Shelf is an award-winning, data-first influencer marketing company pioneering interest-driven marketing. We build ROI-driven campaigns backed by business intelligence—delivering bold ideas, cultural relevance, and repeatable, measurable results.| The Shelf, a Data-First Influencer Marketing Company
Here are 8 brands that captivated audiences with nostalgia marketing… and tips for how you can do the same with your next campaign.| The Shelf, a Data-First Influencer Marketing Company
Solid influencer partnerships begin with choosing the right influencer. No easy task. Need help with sourcing and choosing influencers?| The Shelf, a Data-First Influencer Marketing Company
Creators aren’t just making content—they’re building immersive worlds. Learn how Personal Lore is driving engagement, loyalty, and brand integration in 2025.| The Shelf, a Data-First Influencer Marketing Company
[vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10 vc_col-md-12 vc_col-xs-12″][vc_empty_space mobile_height=”6vh” height=”6vh”][vc_column_text animation=”animation bottom-to-top”] Unlock ROI-Driven Influencer Campaigns with The Shelf Strategic, creative, and data-driven campaigns tailored to your brand’s goals. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_...| The Shelf, a Data-First Influencer Marketing Company
Smart brands know how to get the most out of their influencer campaigns, and that includes knowing how to repurpose influencer-generated content to get more mileage out of it.| The Shelf, a Data-First Influencer Marketing Company
Social media engagement is shifting in 2025. From interest graphs redefining content discovery to fandoms driving brand influence, community-building is changing fast. Explore the three biggest trends shaping how brands connect, engage, and grow online.| The Shelf, a Data-First Influencer Marketing Company
Influencer marketing is evolving fast. In 2025, creators are taking on bigger roles—shaping industries, driving credibility, and forming deeper brand partnerships. Explore the four biggest creator trends redefining influencer marketing this year and how brands can stay ahead.| The Shelf, a Data-First Influencer Marketing Company
How well do you know your consumers? These 28 consumer stats reveal the trends and behaviors shaping influencer marketing in 2025. Use them to craft smarter, more impactful campaigns.| The Shelf, a Data-First Influencer Marketing Company
We run unicorn influencer campaigns shaped by data-driven insights. Get fully managed influencer marketing services from a team that's AWESOME at it.| The Shelf, a Data-First Influencer Marketing Company
UGC is taking over social media in 2024. Find out why 65% of Gen Z call themselves creators and how brands are blending UGC with influencer content to crush engagement and build trust.| The Shelf, a Data-First Influencer Marketing Company
So, the type of content you post depends on the social media algorithms - whether the interest graph or the social graph powers your feed.| The Shelf, a Data-First Influencer Marketing Company
With TikTok and Instagram dominating influencer campaigns, you may wonder if Facebook influencer marketing is still relevant in 2024. It is.| The Shelf, a Data-First Influencer Marketing Company
Social commerce offers a prime opportunity for any social media influencer agency to build conversion-driven influencer campaigns.| The Shelf, a Data-First Influencer Marketing Company
Gen Z consumers have an astonishing amount of buying power, and most haven’t entered the job market yet. Learn key insights into Gen Z spending habits.| The Shelf, a Data-First Influencer Marketing Company
Looking for influencer marketing ideas? Here are 28 ways to work with bloggers for your influencer marketing holiday campaigns.| The Shelf, a Data-First Influencer Marketing Company
Discover how to connect with Gen Z this holiday season. From social commerce to influencer-drive campaigns, explore strategies and insights to capture the attention of this powerful, values-driven generation in the 2024 holiday shopping rush.| The Shelf, a Data-First Influencer Marketing Company
Discover how the Interest Graph is reshaping content discovery, shifting consumer behavior, and helping brands build authentic connections. Learn how to create scroll-worthy, trust-building content that resonates and converts.| The Shelf, a Data-First Influencer Marketing Company
Discover which social strategy will give you the most bang for your buck: facebook ads vs influencer marketing.| The Shelf, a Data-First Influencer Marketing Company
Discover how Gen Z transforms Halloween into a months-long celebration fueled by immersive experiences and creativity. This generation pushes social media trends off-platform, creating vibrant communities through elaborate costumes and influencer-driven events.| The Shelf, a Data-First Influencer Marketing Company
Google's Creator Designation is a game-changer in how we assess authenticity and expertise online. But why should we care about this shift?| The Shelf, a Data-First Influencer Marketing Company
Elephant in the room - the TikTok ban. Here's the latest. Plus, a contingency plan just in case TikTok can't finesse this thing.| The Shelf, a Data-First Influencer Marketing Company
No Campaign? No Problem: Employee-Generated Content Ideas That Drive Year-End Revenue| The Shelf, a Data-First Influencer Marketing Company
The FTC’s recent ruling against fake reviews and buying social media followers, it’s time for brands and creators to rethink how they approach online endorsements and social proof.| The Shelf, a Data-First Influencer Marketing Company
Want to get your message in front of your (younger) audience? Cool. Collaborate with TikTok creators for campaigns that can go wide fast.| The Shelf, a Data-First Influencer Marketing Company
Our take on the ultimate guide to influencer marketing strategy includes a glossary, benchmarks, influencer marketing strategy and tons of data.| The Shelf Full-Service Influencer Marketing
With 2.5 billion users, YouTube is the 3rd most popular marketing channel. Read on for more YouTube statistics & YouTube trends for 2024.| The Shelf Full-Service Influencer Marketing
This year's back-to-school trends are way cooler and provide more opportunities for brands to reach buyers than anything we've seen in years.| The Shelf Full-Service Influencer Marketing
Brush up on the latest influencer marketing stats you need to know to make your 2024 campaigns sing. We've got you covered.| The Shelf, a Data-First Influencer Marketing Company
Interested in Father's Day spending stats? Or maybe you're more into Father's Day facts. Either way, we've got you covered.| The Shelf Full-Service Influencer Marketing
Learn the LinkedIn stats marketers need to know in 2024. Get the scoop on all the user insights to make your campaigns succeed| The Shelf Full-Service Influencer Marketing
Explore the Facebook stats marketers need to know to create killer campaigns in 2024. We've got you covered with engagement and usage stats.| The Shelf Full-Service Influencer Marketing
Dig into the latest Pinterest stats you need to know to maximize the platform for your next influencer marketing campaign.| The Shelf Full-Service Influencer Marketing
Dig into the latest TikTok stats, and learn how to use the short-form video platform to crush your next campaign.| The Shelf Full-Service Influencer Marketing
Learn 13 Instagram stats that are sure to inform your next influencer marketing campaign. We'll walk you through what you need to know.| The Shelf, a Data-First Influencer Marketing Company
Here are the deets on 20234Halloween spending, Halloween stats, and Halloween trends. And of course, tips to help your Halloween marketing.| The Shelf Full-Service Influencer Marketing
