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IAB | Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025
https://www.iab.com/news/ctv-rebounds-to-double-digit-growth-in-2024/
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A resurgence in live events and sports programming, with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% YoY growth in 2024
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