Learn how the IAB CCPA Compliance Framework helps publishers & ad tech. Learn how the IAB CCPA Compliance Framework helps publishers & ad tech. Understand data privacy, consumer opt-out, and best practices for programmatic & direct transactions| IAB
NEW YORK – August 6, 2025 – The commerce media landscape has continued to evolve, transforming from isolated retail media networks into a fully integrated ecosystem where retailers, publishers, marketplaces, and social platforms converge to create seamless shopper experiences. As this new era reshapes how brands connect with consumers, the Interactive Advertising Bureau (IAB), the … Continued The post Commerce Media Has Entered a New Era and IAB’s Connected Commerce Summit Is Where It...| IAB
AI is transforming advertising, but challenges remain. Discover insights from IAB's 2025 report on AI's evolution in media campaigns.| IAB
Project Rearc is IAB's initiative to harmonize privacy, personalization, and community in digital advertising, focusing on a future without third-party cookies| IAB
New York, NY, July 15, 2025 – Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in partnership with Advertiser Perceptions and Guideline, Part Two of the report provides insights into the … Continued The post Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report app...| IAB
Discover key insights from IAB’s Full Year 2024 Internet Ad Revenue Report. Download now to stay informed!| IAB
How to Subscribe Though members get discounts, you do not have to be a member of the IAB to subscribe to the list. To subscribe to the list please follow the “How to Access” steps outlined below. Subscriptions last 12 months from the date of sign up and access is provided via FTP. Access to the … Continued| IAB
NEW YORK – June 26, 2025 As gaming continues to capture consumer attention and drive brand engagement, the Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, announced the release of its Gaming Measurement Framework, an industry resource designed to bring clarity, consistency, and confidence to media campaigns in gaming environments. … Continued The post IAB Launches Gaming Measurement Framework to Standardize and Elevate Advertising in Gami...| IAB
NEW YORK – June 12, 2025 – The Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, today announced a strengthening of its Centers of Excellence (CoE) to better serve its members and the broader digital media and marketing ecosystem. As part of this update, Cintia Gabilan has been appointed to … Continued The post IAB Updates Centers of Excellence and Expands Leadership Team to Accelerate Industry Innovation appeared first on IAB.| IAB
Public Comment Open Until August 11, 2025 NEW YORK – June 10, 2025 – The Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, today announced the release of its Digital Advertising Invoice API Specifications, which are open for public comment until August 11, 2025. This initiative introduces a unified, system-agnostic … Continued The post IAB Releases Digital Advertising Invoice API Specifications for Public Comment appeared first on IAB.| IAB
Public Comment Period Open For 60 Days Until July 21, 2025; IAB Invites Entire Digital Advertising Ecosystem to Participate New York – May 20, 2025 – After more than one-year of collaboration with the entire advertising ecosystem – from agencies and brands to publishers and adtech – the Interactive Advertising Bureau (IAB), the digital media … Continued The post IAB Releases General Terms for Digital Advertising Agreements for Public Comment appeared first on IAB.| IAB
Public Comment Period Open Through July 12, 2025 New York, NY — May 12, 2025 — Today, Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) released the Attention Measurement Guidelines for public comment. Developed by the IAB Attention Task Force — a group of more than 200 members from across the advertising, media, … Continued The post IAB and MRC Release Attention Measurement Guidelines for Public Comment appeared first on IAB.| IAB
NEW YORK – April 30, 2025 – The internet has long been woven into American life. Now, it’s a key driver of the U.S. economy. Today, Interactive Advertising Bureau (IAB), the digital media and marketing trade association, released the fifth edition of its long-running economic research series, Measuring the Digital Economy: Advertising, Content, Commerce, and … Continued The post IAB Research: Digital Economy Surges to $4.9 Trillion, Fuels 28.4 Million U.S. Jobs Across All 435 Congress...| IAB
A&M’s (M&E) Group to Advise on Development of Industry Standards and Strategy New York – NY – April 29, 2025 – As part of a bold commitment to advancing the role of artificial intelligence (AI) in advertising, Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, today announced the appointment of … Continued The post IAB Double-Clicks on AI: Taps Caroline Giegerich as VP, AI, and Partners with Consultants Alvarez & Marsal (A&M) appeared ...| IAB
Sports, Live Streaming Events, and Programmatic Ad Tools Fuel CTV Growth New York, NY, April 28, 2025 – A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth in 2024, according to IAB’s “2025 Digital Video … Continued The post Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2...| IAB
Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.| IAB
A resurgence in live events and sports programming, with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% YoY growth in 2024| IAB
Save the date for IAB’s 2025 Annual Leadership Meeting in Palm Springs, CA for three days of breakouts, firesides, and more. Join top media, agency, brand, and platform leaders at ALM for insight into the latest trends, technology, need-to-knows to keep you at the forefront of media.| IAB
