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From:
Cox Automotive Inc.
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Kelley Blue Book Report: New-Vehicle Prices End Q3 Lower Year Over Year; Incentive Spending Increases for Third Straight Month - Cox Automotive Inc.
https://www.coxautoinc.com/market-insights/september-2024-atp-report/
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According to Kelley Blue Book, the average transaction price (ATP) for a new vehicle in the U.S. was $48,397 in September.
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