In the UK Lilt was a popular drink for 50 years, particularly popular in my generation (90’s baby) with its totally tropical taste. Coca-Cola announced Lilt was being moved under Fanta brand umbrella and being renamed Fanta Fanta Pineapple & Grapefruit. Marketing Beat got in touch and asked me to let them know my thoughts […] The post Lilt Transition To Fanta – What To Learn From appeared first on dannydenhard.com.
