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Tarte's TikTok Shop strategy shows a triple-digit halo effect in retail - Glossy
https://www.glossy.co/beauty/tartes-tiktok-shop-strategy-shows-a-triple-digit-halo-effect-in-retail/
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Tarte has observed a halo effect on wholesale retail, with a triple-digit lift on sales of products featured in TikTok Shop since the brand joined TikTok Shop during the beta program in mid-2023.
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