On May 29, JD.com announced an upgraded strategic partnership with Xiaohongshu, launching the “Red-JD Plan.” Starting from June 5th 2025, except for a few special categories, all brands and merchants on JD.com will be able to use Xiaohongshu’s “Direct to App Access” feature. On May 7th, Red had already announced a similar integration with Tmall on May 7th. In practice: ... Read More
